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Iowa Lottery Print and Loyalty Services

ID: RFP-185-1586-2025 • State: Iowa

Description

The Iowa Department of Management ( Agency ), on behalf of the Iowa Department of Revenue (IDR), seeks proposals from Respondents to plan and execute all aspects of responsibly growing the Iowa Lottery's Instant Ticket product category including production of Instant Tickets, to plan and execute a Loyalty Program designed to reward participation including reward acquisition and fulfillment, and the implementation and maintenance of Player Engagement Technology. Vendors may access further details regarding the RFP through the Iowa Management of Procurement And Contracts System (IMPACS), at the link provided.
Background
The Iowa Department of Management, on behalf of the Iowa Department of Revenue, is seeking proposals for a vendor to manage the Iowa Lottery’s Instant Ticket product category and Loyalty Programs.
The goal is to responsibly grow the Instant Ticket offerings and implement a Loyalty Program that rewards participation while maintaining Player Engagement Technology.

Work Details
The vendor will be responsible for:
1. Planning and executing all aspects of the Iowa Lottery’s Instant Ticket product category, including production of Instant Tickets.
2. Planning and executing a Loyalty Program designed to reward participation, which includes reward acquisition and fulfillment.
3. Implementing and maintaining Player Engagement Technology.

Period of Performance
The contract period will commence upon the award of the RFP and is expected to remain open for at least forty-five (45) days for potential bidders after the RFP publication.

Place of Performance
The services will be performed in Iowa, specifically under the jurisdiction of the Iowa Department of Revenue.
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Overview

Agency
Department of Management - IT Logo Department of Management - IT [IA]
Opportunity ID
RFP-185-1586-2025
Version
1
Response Deadline
June 6, 2025 Due in 34 Days
Date Posted
Feb. 27, 2025
Est. Value Range
Experimental
$5,000,000 - $15,000,000 (AI estimate)
Agency Distribution
High
Source
Open
On 2/27/25 Department of Management - IT in Iowa issued Iowa Lottery Print and Loyalty Services with ID RFP-185-1586-2025 due 6/6/25.

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Documents

Posted documents for Iowa Lottery Print and Loyalty Services

Classifications

NAICS
813940 - Political Organizations

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