Grant Marketing Consultant for Industrial Tech

Background
The Des Moines Area Community College (DMACC) is seeking proposals for Grant Marketing Consulting services to enhance the visibility of its Industrial Technician program. This initiative is part of a U.S. Department of Labor Strengthening Community Colleges grant aimed at implementing a competency-based education model within the program. The curriculum has been updated to align with workforce needs and increase enrollment.

Work Details
The selected vendor will provide strategic digital content creation and marketing services, focusing on video production and promotional content distribution across DMACC’s website and social media platforms. Specific responsibilities include:

1. Developing a marketing strategy that highlights the program's benefits, including hands-on training and industry alignment.
2. Producing short-form videos such as student testimonials, faculty spotlights, and program overviews, ensuring compliance with accessibility standards.
3. Optional services may include media buying and ad placement across digital and traditional platforms to amplify reach.

Period of Performance
The contract will commence upon award and is expected to be completed by August 18, 2025.

Place of Performance
Services will be performed at the Des Moines Area Community College Ankeny Campus located at 2006 South Ankeny Blvd., Ankeny, IA 50023.

Bidder Requirements
Firms submitting bids must be an 'Equal Opportunity Employee' as defined in the Civil Rights Act of 1964 and Iowa Executive Order Number Fifteen. Additionally, vendors may be required to provide a Certificate of Insurance naming DMACC as an additional insured.