RFP 25-15 HTA Tourism Strategic Plan 2026-2030

Background
The Hawaiʻi Tourism Authority (HTA) is a government agency established by the State of Hawai‘i in 1998, tasked with managing tourism in a sustainable manner that aligns with economic goals, cultural values, and community desires.

The agency aims to update its Tourism Strategic Plan for the years 2026-2030, focusing on destination stewardship, regenerative tourism, and brand management. This plan will guide HTA's activities and responsibilities over the next five years, ensuring responsiveness to stakeholders in the community and industry.

Work Details
The contractor will assist HTA in updating its Tourism Strategic Plan for 2026-2030 through various tasks including: reviewing existing strategic plans and relevant documents; facilitating strategic planning sessions with HTA staff and board members; supporting convenings with tourism industry leaders and community stakeholders across all islands; synthesizing results from community convenings; attending HTA board committee meetings; conducting interviews with key legislators; compiling results into a draft plan that includes a collective vision, situational analysis, data-driven guidance for investments, key performance indicators, and alignment with best practices in destination management.

The final approved Strategic Plan Update must be delivered in PDF format by January 30, 2026.

Period of Performance
The contract work is expected to commence on June 17, 2025, and conclude by March 31, 2026.

Place of Performance
The services will be performed across various locations in Hawai‘i including Kauaʻi County, Maui County, C&C Honolulu, Hawaiʻi County, Oʻahu, Molokaʻi, Lānaʻi, and Hawaiʻi Island.

Bidder Requirements
Offerors must have at least five years of experience in strategic planning and community meeting facilitation for public agencies or programs related to tourism. They must also possess knowledge of Hawai‘i’s visitor industry and relevant state and county government operations. A Certificate of Vendor Compliance from Hawai‘i Compliance Express is required at the time of award.