Public Relations, Communications And Outreach Services

Background
The State of Hawai‘i, Department of Business, Economic Development and Tourism (DBEDT) is seeking proposals for public relations, communications, and outreach services. DBEDT's mission is to foster a competitive economy in Hawai‘i by promoting innovation and providing opportunities for all citizens.
The contract aims to enhance DBEDT's visibility and communication efforts across various platforms.

Work Details
The successful Offeror will provide the following services:
1. Agency Media: Develop a communications plan, draft talking points, respond to media requests, draft and distribute press releases and e-newsletters, provide photography and graphic design, pitch stories, and develop opinion editorials.
2. Social Media Management: Create a social media services plan, update DBEDT’s social media accounts including Facebook, Instagram, YouTube, and LinkedIn. Submit monthly schedules of proposed posts for approval.
3. General Communications: Submit monthly progress reports detailing work completed and analytics; copy edit legislative reports for clarity and consistency.
4. Crisis Communications: Provide support during emergencies including updating social media accounts and distributing press releases.
5. Staffing: Maintain adequate staffing levels for events and crisis communications; assist with industry events up to 10 per year.

Period of Performance
The contract will commence on June 29, 2026, and will last for twelve months until June 28, 2027. There is an option to extend the contract for up to four additional one-year periods upon mutual agreement.

Place of Performance
Services will be performed in Hawai‘i.

Bidder Requirements
Offerors must have at least ten years of experience in public relations and communications, experience working with federal or state agencies, and knowledge of Hawai‘i’s economic landscape. Offerors must also comply with all applicable laws governing entities doing business in the State.