Digital Marketing for Main Street

Background
The City of College Park is seeking proposals from qualified individuals, firms, or companies for the Digital Marketing for Main Street project. This initiative aims to enhance the visibility and engagement of local businesses through effective digital marketing strategies.

The City is committed to supporting its local economy and fostering growth within the community.

Work Details
The selected contractor will be responsible for developing and implementing a comprehensive digital marketing strategy that includes:

1. Social Media Management: Creating and managing social media profiles, developing content calendars, and engaging with the community.

2. Search Engine Optimization (SEO): Enhancing website visibility on search engines to attract more visitors.

3. Email Marketing: Designing and executing email campaigns to promote local events and businesses.

4. Content Creation: Producing high-quality content including blog posts, videos, and graphics that resonate with the target audience.

5. Analytics Reporting: Providing regular reports on campaign performance and recommendations for improvement.

Period of Performance
The contract will be awarded for one year with an option to renew for four additional one-year periods.

Place of Performance
The services will be performed within the geographic boundaries of the City of College Park, Fulton County, Georgia.

Bidder Requirements
Bidders must provide proof of relevant certifications if applicable, including minority-owned business certifications. Additionally, bidders must submit a bid bond of at least 5% of the bid amount and provide a performance bond for 100% of the contract amount upon award.

All bidders must comply with insurance requirements including Workers’ Compensation, Commercial General Liability, Business Auto Policy, and Professional Liability insurance.