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UF Learfield Campaign

ID: AD-11443 • State: Florida
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Description

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) is issuing this notice of intended decision to enter into a single source contract.

Please see the pdf document attached below.

Background
The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) is issuing a notice of intended decision to enter into a single source contract for advertising services.

The goal of this contract is to support public safety and education campaigns in collaboration with the University of Florida (UF) Athletics.

Work Details
The contract involves advertising services provided by Learfield Communications, LLC, specifically through its subsidiary IMG College, LLC.

The services include the production of advertisements and distribution of safety messages statewide during the designated campaign period. The advertisements will focus on driver safety and will be targeted towards University of Florida fans.

The commodity code for this service is 82101801, which pertains to Advertising Campaign Services.

Period of Performance
The specific period of performance is not detailed in the solicitation; however, it will align with the designated campaign period as determined by FLHSMV.

Place of Performance
The advertising services will be performed statewide in Florida.
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Overview

Agency
Department of Highway Safety and Motor Vehicles (HSMV) Logo Florida Department of Highway Safety and Motor Vehicles (HSMV) [FL]
Opportunity Type
Agency Decision
Opportunity ID
AD-11443
Version
2
Response Start Date
Jan. 17, 2025
Response Deadline
Jan. 23, 2025 Past Due
Date Posted
Jan. 17, 2025
Last Updated
Jan. 17, 2025
Est. Value Range
Experimental
$500,000 - $2,000,000 (AI estimate)
Agency Distribution
High
Source
Open
On 1/17/25 Department of Highway Safety and Motor Vehicles (HSMV) in Florida issued Agency Decision Florida Department of Highway Safety and Motor Vehicles Single Source Contract with ID AD-11443 due 1/23/25.

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Documents

Posted documents for UF Learfield Campaign

Classifications

NAICS
541810 - Advertising Agencies
PSC
R701 - Support- Management: Advertising
UNSPSC
82101801 - Advertising campaign services

Additional Details

Agency Advertisement Number
FLHSMV-SS-008-25-AD
Minority Encouraged
false

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