Transit Marketing Services - Annual Contract

Background
Charlotte County, Florida, is seeking proposals for an annual contract for Transit Marketing Services. The County's mission is to enhance the public transportation system through targeted marketing strategies aimed at current and potential riders. The goal of this contract is to promote the benefits of public transportation and increase ridership through professional marketing services and strategic planning.

Work Details
The selected firm will provide comprehensive marketing services, including:

1. **Social Media Management**: Design images, profiles, and content; implement ongoing campaigns; monitor metrics in collaboration with the Public Information Office.

2. **General Marketing and Advertising**: Develop targeted campaigns using print media, radio, and signage; create a radio advertising campaign with a custom jingle; develop key messages and consider language translation for materials.

3. **Oversight and Planning**: Assign a Project Manager for coordination with County staff; provide monthly calls, develop a comprehensive marketing plan, and conduct quarterly assessments of market trends and ridership forecasts.

4. **Public Relations**: Assist in outreach efforts including press releases, eblasts, event facilitation, and stakeholder communication.

5. **Graphics and Video Services**: Provide design services for digital ads, signage, bus posters, and videos related to Transit marketing efforts.

6. **Public Input**: Lead public involvement activities such as surveys and workshops to gather feedback on branding and services.

Period of Performance
The contract will commence upon award and is expected to run until September 30, 2026, with options for two additional one-year renewals.

Place of Performance
Services will be performed within Charlotte County, Florida.

Bidder Requirements
Proposers must demonstrate experience in public transportation marketing campaigns and adhere to the established brand standards of Charlotte County. Proposals should include case histories of relevant work, an account manager's qualifications, compliance with insurance requirements including general liability and workers' compensation coverage, as well as adherence to non-discrimination laws.