The Fresh Market, Inc.

Background
The Florida Department of Agriculture and Consumer Services is issuing a notice for an intended single source procurement for a marketing program titled 'Fresh from Florida'. This program aims to promote Florida agricultural products through various marketing strategies. The Fresh Market, Inc. has been identified as the sole source capable of fulfilling the requirements of this contract.

Work Details
The contract involves providing brand promotion and management services (UNSPSC 80171702) and sales and business promotion activities (UNSPSC 80141600). The vendor will execute marketing promotions with grocery retailers to promote Florida produce, seafood, meat, or horticulture within stores. Specific tasks include:

1. Planning, drafting, printing, and publishing weekly online sale flyers featuring Florida agricultural products.

2. Planning, printing, and distributing in-store signage for The Fresh Market supermarkets.

3. Coordinating in-store promotions across all individual supermarket locations.

4. Planning, publishing, and printing vendor-specific publications for distribution in-store or by mail.

5. Managing social media posts on The Fresh Market's official accounts. The vendor must be a non-paid member of the 'Fresh From Florida' Industry Membership program.

Period of Performance
The contract execution is expected to continue through June 30, 2026.

Place of Performance
The services will be performed at various locations of The Fresh Market supermarkets along the East Coast region of the United States.

Bidder Requirements
The procurement is intended for The Fresh Market, Inc., which operates multiple supermarkets and is uniquely positioned to fulfill the requirements outlined in this solicitation.