Publix Supermarkets, Inc

Background
The Florida Department of Agriculture and Consumer Services is issuing a public notice regarding its intended decision to award a single source contract to Publix Supermarkets, Inc. This decision is in accordance with Florida Statute 287.057, which allows for single source procurement when only one vendor can meet the requirements of the contract. The goal of this contract is to support the 'Fresh from Florida' Grocery Retailer Marketing Program, which aims to promote Florida agricultural products.

Work Details
The contractor will implement the 'Fresh from Florida' Retail Program by utilizing various marketing promotions with grocery retailers to enhance the visibility and sales of Florida produce, seafood, meat, and horticulture within stores. Specific tasks include:

1. Planning, drafting, printing, and publishing weekly online sale flyers featuring Florida agricultural products.
2. Planning, printing, and distributing in-store signage across all Publix Supermarkets.
3. Coordinating in-store promotions at individual Publix locations.
4. Planning and publishing vendor-specific publications for distribution in-store or by mail to customers.
5. Managing social media posts on Publix's official accounts that promote Florida agricultural products.

Period of Performance
The contract is expected to be executed as needed within the fiscal year following the award date, with an approximate total amount of $100,000.

Place of Performance
The services will be performed across all Publix Supermarket locations primarily situated in Florida and other Southeastern states including North Carolina, South Carolina, Georgia, Alabama, and Tennessee.

Bidder Requirements
The vendor must be a non-paid member of the 'Fresh From Florida' Industry Membership program to qualify for this contract.