Primafruit Ltd

Background
The Florida Department of Agriculture and Consumer Services is seeking to procure services for the 'Fresh from Florida' Grocery Retailer Marketing Program. This initiative aims to promote Florida agricultural commodities, including produce, seafood, meat, and horticulture within grocery stores. The program is established under the Florida Agricultural Promotional Campaign Act, which authorizes the department to coordinate marketing efforts for Florida's agricultural products.

Work Details
The contract involves brand promotion and management services (UNSPSC 80171702) and sales and business promotion activities (UNSPSC 80141600). The vendor will be responsible for sourcing Florida grapefruit for distribution in Waitrose Supermarket grocery stores. They will also promote and generate additional retail sales for Florida grapefruit through various marketing channels, including in-store promotions, magazines, television, and social media advertising featuring the 'Fresh From Florida' logo. The vendor must be a non-paid member of the 'Fresh From Florida' Industry Membership program.

Period of Performance
The contract will be executed from the date of execution until June 30, 2026.

Place of Performance
The services will primarily be performed in grocery retail locations, specifically targeting Waitrose Supermarkets.

Bidder Requirements
Primafruit Ltd is identified as the intended single source for this procurement due to its unique position as the only distributor of Florida grapefruit to Waitrose Supermarkets. It is also the only known source authorized by Waitrose to conduct promotional activities related to Florida grapefruit.