Establishing and Maintaining Sales of Digital Advertising on the Florida Keys and Key West Website

The work of the contract involves establishing, implementing, managing, and optimizing a digital advertising sales program for the Florida Keys and Key West website. The selected agency will collaborate closely with the TDC/VFK staff and the website agency of record, MMGY Global Inc., to create opportunities for local tourism partners to place brand-aligned advertisements on visitfloridakeys.com and fla-keys.com, websites that collectively attract approximately 4.5 million visitors annually. This request is being made by the Tourism Development Council/Visit Florida Keys (TDC/VFK). The background of this contract centers on the goal of providing local stakeholders with an effective platform to reach a large audience through digital advertising, thereby supporting the region's tourism industry and ensuring that advertising content aligns with the overall branding of the Florida Keys and Key West. Contract requirements include working in partnership with TDC/VFK staff and MMGY Global Inc. to implement, manage, and optimize the digital advertising sales program. The program must offer local stakeholders the opportunity to place ads that are consistent with the brand identity of the Florida Keys and Key West websites. Instructions on submission, as well as specific due dates for questions and intent to bid, are not provided in the current solicitation information. The opportunity is identified as RFP-603.