Demoulas Super Markets, Inc.

Background
The Florida Department of Agriculture and Consumer Services is issuing a public notice regarding its intended decision to award a single source contract to Demoulas Super Markets, Inc. This decision is part of the 'Fresh from Florida' Grocery Retailer Marketing Program aimed at promoting Florida agricultural products through various marketing strategies.

Work Details
The contract involves providing brand promotion and management services as well as sales and business promotion activities. The 'Fresh from Florida' Retail Program will utilize marketing promotions with grocery retailers to enhance the visibility and sales of Florida produce, seafood, meat, or horticulture within stores. Specific tasks include:

1. Planning, drafting, printing, and publishing weekly online sale flyers featuring Florida agricultural products across the East Coast.
2. Creating in-store signage for all Demoulas supermarkets.
3. Coordinating in-store promotions at all locations.
4. Developing vendor-specific publications for distribution in-store or by mail to customers.
5. Managing social media posts on official Demoulas Super Markets accounts.

Period of Performance
The contract amount is approximately $40,000 with a total budget of up to $100,000.

Place of Performance
The services will be performed across multiple Demoulas Super Markets located throughout the East Coast region of the United States.

Bidder Requirements
Demoulas Super Markets, Inc. must be a non-paid member of the 'Fresh From Florida' Industry Membership program to qualify for this contract.