DACH Region International Representation - Annual Contract
ID: 26-406
• Alt ID: RFP NO. 20260406
• State: Florida
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Description
Background
Charlotte County, Florida, is seeking to establish an annual contract for International Travel Trade Representation in the DACH Region (Germany, Austria, and Switzerland), with the option to include the Benelux Region (Belgium, Netherlands, and Luxembourg). This initiative aims to support the Punta Gorda/Englewood Beach Visitor & Convention Bureau (VCB) in enhancing its tourism mission by promoting the region as a travel destination.
Work Details
The selected firm will provide comprehensive services including:
- Developing and implementing a multi-faceted marketing strategy targeting consumers and travel professionals.
- Serving as a trade liaison at meetings and events in the DACH/Benelux Regions.
- Collaborating with Visit USA Committees, VISIT FLORIDA, and Brand USA for campaign alignment.
- Engaging with tour operators and travel agencies through personal visits and familiarization tours.
- Providing translation and localization services for marketing materials.
- Arranging sales missions and managing VCB membership listings on relevant websites.
- Overseeing promotional activities such as city takeovers and cooperative promotions with retail stores.
- Reporting on metrics related to inquiries, bookings, PR efforts, and sales activities.
Period of Performance
The contract will commence on October 1, 2026, and will run until September 30, 2027, with options for two additional one-year renewals.
Place of Performance
Services will be performed primarily in the DACH Region (Germany, Austria, Switzerland) with potential activities in the Benelux Region (Belgium, Netherlands, Luxembourg).
Bidder Requirements
Bidders must demonstrate:
- A staffed office in the targeted region.
- At least five years of experience representing U.S. destinations in international markets.
- Proven success in previous campaigns for U.S. or Florida destinations.
- Strong media contacts within the DACH/Benelux Regions. Additionally, bidders must comply with local business regulations and provide references from recent clients.
Charlotte County, Florida, is seeking to establish an annual contract for International Travel Trade Representation in the DACH Region (Germany, Austria, and Switzerland), with the option to include the Benelux Region (Belgium, Netherlands, and Luxembourg). This initiative aims to support the Punta Gorda/Englewood Beach Visitor & Convention Bureau (VCB) in enhancing its tourism mission by promoting the region as a travel destination.
Work Details
The selected firm will provide comprehensive services including:
- Developing and implementing a multi-faceted marketing strategy targeting consumers and travel professionals.
- Serving as a trade liaison at meetings and events in the DACH/Benelux Regions.
- Collaborating with Visit USA Committees, VISIT FLORIDA, and Brand USA for campaign alignment.
- Engaging with tour operators and travel agencies through personal visits and familiarization tours.
- Providing translation and localization services for marketing materials.
- Arranging sales missions and managing VCB membership listings on relevant websites.
- Overseeing promotional activities such as city takeovers and cooperative promotions with retail stores.
- Reporting on metrics related to inquiries, bookings, PR efforts, and sales activities.
Period of Performance
The contract will commence on October 1, 2026, and will run until September 30, 2027, with options for two additional one-year renewals.
Place of Performance
Services will be performed primarily in the DACH Region (Germany, Austria, Switzerland) with potential activities in the Benelux Region (Belgium, Netherlands, Luxembourg).
Bidder Requirements
Bidders must demonstrate:
- A staffed office in the targeted region.
- At least five years of experience representing U.S. destinations in international markets.
- Proven success in previous campaigns for U.S. or Florida destinations.
- Strong media contacts within the DACH/Benelux Regions. Additionally, bidders must comply with local business regulations and provide references from recent clients.
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Overview
Agency
Opportunity ID
26-406
Response Deadline
June 9, 2026
Due in 1 Days
Date Posted
May 7, 2026
Source
Pre-Bid Conference
There will not be a Pre-Submittal Conference for this project.
Q&A Deadline
There will not be a Pre-Submittal Conference. Send all questions to Kim Chamberlain, Senior Contract Specialist, at 941.743.1527 or kimberly.chamberlain@charlottecountyfl.gov. Electronic bid submissions are required via http://bit.ly/3TYAyKa.
Est. Value Range
Experimental
$120,000 - $450,000
(AI estimate)
Agency Distribution
Moderate
On 5/7/26 Charlotte County in Florida issued DACH Region International Representation - Annual Contract with ID 26-406 due 6/9/26.
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Documents
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