Amazon Advertising, LLC
ID: AD-11554
• State: Florida
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Description
Background
The Florida Department of Agriculture and Consumer Services intends to award a single source contract to Amazon Advertising, LLC for the purpose of providing publicity and marketing support services. This decision is in accordance with Florida Statute 287.057, which allows for single source procurement when only one vendor can fulfill the requirements.
Work Details
The services to be provided include:
1. Promotion and generation of additional retail sales for Florida agricultural products using the 'Fresh From Florida' logo.
2. Utilization of Amazon's advertising platform and Amazon Fresh site for marketing campaigns.
The contract will focus on promoting Florida agricultural commodities, value-added products, and agricultural-related businesses as outlined in the Florida Agricultural Promotional Campaign Act (Florida Statute 571).
Period of Performance
The contract is expected to be executed following the intended decision notice dated January 31, 2025, with specific performance timelines to be determined upon contract finalization.
Place of Performance
The services will primarily be performed through digital platforms operated by Amazon Advertising, LLC, which may include nationwide outreach via online advertising.
The Florida Department of Agriculture and Consumer Services intends to award a single source contract to Amazon Advertising, LLC for the purpose of providing publicity and marketing support services. This decision is in accordance with Florida Statute 287.057, which allows for single source procurement when only one vendor can fulfill the requirements.
Work Details
The services to be provided include:
1. Promotion and generation of additional retail sales for Florida agricultural products using the 'Fresh From Florida' logo.
2. Utilization of Amazon's advertising platform and Amazon Fresh site for marketing campaigns.
The contract will focus on promoting Florida agricultural commodities, value-added products, and agricultural-related businesses as outlined in the Florida Agricultural Promotional Campaign Act (Florida Statute 571).
Period of Performance
The contract is expected to be executed following the intended decision notice dated January 31, 2025, with specific performance timelines to be determined upon contract finalization.
Place of Performance
The services will primarily be performed through digital platforms operated by Amazon Advertising, LLC, which may include nationwide outreach via online advertising.
Overview
Opportunity Type
Agency Decision
Opportunity ID
AD-11554
Version
1
Response Start Date
Jan. 31, 2025
Response Deadline
Feb. 5, 2025
Past Due
Date Posted
Jan. 31, 2025
Last Updated
Jan. 31, 2025
Source
Est. Value Range
Experimental
$500,000 - $2,000,000
(AI estimate)
Agency Distribution
High
On 1/31/25 Department of Agriculture and Consumer Services (FDACS) in Florida issued Agency Decision Single Source Procurement Decision for Amazon Advertising, LLC with ID AD-11554 due 2/5/25.
Contacts
Documents
Posted documents for Amazon Advertising, LLC
Opportunity Assistant
AI Analysis
AI Generate
Classifications
UNSPSC
90141600 - Sports event promotion and sponsorship
Additional Details
Agency Advertisement Number
SS 24 25 87 Amended
Minority Encouraged
false