Adobe Experience Manager Implementation & Digital

Background
The Washington Metropolitan Area Transit Authority (WMATA) is a major transit organization in the United States, formed in 1967. WMATA's mission includes providing efficient transit services across Metrorail, Metrobus, and MetroAccess paratransit to a population of approximately four million people. This procurement seeks a qualified vendor to provide enterprise-wide Adobe Experience Manager (AEM) services to support the modernization of digital content delivery across various facilities, ensuring consistent and scalable management of information.

The goal is to enhance customer experience while reducing technical risk through centralized governance and operational efficiency.

Work Details
The contractor will be responsible for the planning, deployment, integration, and ongoing operations and maintenance of Adobe Experience Manager (AEM). The scope includes:
- Migration of existing digital signage systems at Metrorail stations, Metrobus stops, 8000 series rail cars, and administrative facilities to AEM.
- Implementation will occur in phases:
- Phase I: Metrorail stations
- Phase II: Metrobus stops
- Phase III: 8K rail cars
- Phase IV: Administrative facilities
- Optional tasks may include enhancements based on WMATA’s needs.

Objectives include providing a roadmap for AEM installation, integrating with Metro’s Digital Modernization initiative, delivering training programs, establishing post-production support models, and ensuring governance over content workflows.

Period of Performance
The contract will commence upon award and is expected to continue through the completion of all phases as outlined in the scope of work. Specific timelines for each phase will be determined during project planning.

Place of Performance
The work will be performed at various locations including Metrorail stations, Metrobus stops, and administrative buildings within the Washington Metropolitan area.