Media Buying and Consulting Services

Background
The University of Connecticut is seeking proposals from qualified media buying firms to provide comprehensive media buying, consulting, and related services. The goal of this contract is to enhance the University's advertising strategies across various media types and improve outreach effectiveness.

Work Details
The selected contractor will provide the following services:

- Develop and implement advertising strategies across all media types.
- Coordinate University sponsorships.
- Offer value-added services.
- Negotiate with media vendors for optimal placement.
- Gather information from stakeholders to tailor advertising strategies.
- Manage multiple client accounts for timely communication and adherence to campaign objectives.
- Deliver comprehensive post-campaign reporting and analytics.
- Ensure alignment with enrollment cycles and institutional goals.

The contractor will also be responsible for creating a sample media plan that demonstrates budgeting and placement strategies for higher education clients.

Period of Performance
The initial term of the contract is one year, with the possibility of six additional one-year extensions based on mutual agreement, totaling a potential contract term of seven years.

Place of Performance
Services will be performed at the University of Connecticut's locations as required by the contract.

Bidder Requirements
Bidders must be certified through the Connecticut Department of Administrative Services as Small (SBE), Minority-Owned (MBE), Woman-Owned (WBE), or businesses owned by persons with disabilities (DisBE). Additionally, bidders are encouraged to have experience in higher education media buying and consulting.