CNCC FY26-006 Digital Marketing & Advertising Campaign

Background
The Colorado Northwestern Community College (CNCC) is issuing this Documented Quote to engage a vendor for digital marketing and advertising services aimed at enhancing market awareness and enrollment in their programs. CNCC serves the Rangely and Craig communities, offering various educational programs including concurrent enrollment for high school students, associate degrees, and limited bachelor's degrees. The goal of this contract is to target at least eight program segments to increase engagement and enrollment in the student and workforce housing market in Craig, CO.

Work Details
The selected vendor will work with CNCC's internal Marketing and Data Analytics teams to develop a comprehensive digital advertising strategy. Services may include:

1) Geofencing business targeting;
2) Digital advertising targeted at specific lists;
3) Social media advertising targeted at specific lists;
4) Tracking and retargeting from the CNCC domain website;
5) Re-engaging current and unenrolled students.

CNCC will provide access to internal data and lists as necessary, ensuring compliance with privacy laws. Monthly virtual updates are requested but can be negotiated.

Period of Performance
The anticipated contract start date is December 1st, 2025, with an expected duration until December 1st, 2026.

Place of Performance
The work is expected to be performed remotely, focusing on the student and workforce housing market in Craig, Colorado.

Bidder Requirements
Bidders must be registered on Colorado VSS and submit a completed Response Sheet signed by an authorized individual. A valid W-9 form and a certificate of insurance showing liability coverage are required. Preference will be given to Colorado resident bidders. All work must comply with applicable accessibility standards as per state law.