Social Media Management and Analytics Services

Background
The County of Orange, County Executive Office - CPO, is requesting competitive bids from qualified vendors for Social Media Management and Analytics Services. The goal of this contract is to provide a comprehensive cloud-based platform that supports centralized content planning, publishing, audience engagement, social listening, and performance reporting across multiple social media channels.

This initiative aims to streamline operations for various departments managing public-facing social media accounts and ensure consistent messaging while evaluating outreach effectiveness.

Work Details
The Contractor shall provide a secure, web-based platform with the following core functionalities:

1. **Social Media Management**: Ability to schedule, publish, and manage posts across platforms including Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and YouTube; centralized content calendar; bulk uploading; post approval workflows; management of at least 60 separate social profiles; scheduling optimization based on community behavior; support for a minimum of 20 users.

2. **Engagement and Monitoring**: Unified inbox for managing comments and messages; team collaboration tools; notification system for priority messages.

3. **Analytics and Reporting**: Access to real-time performance metrics; automated reporting capabilities; benchmarking tools; features for creating comprehensive reports on campaign performance.

4. **Social Listening (Optional)**: Monitoring keywords and sentiment across channels; configurable dashboards for tracking trends.

5. **User Access**: Role-based access controls; multi-profile management capability.

6. **Technical Requirements**: Cloud-hosted solution with high uptime availability; integration capabilities with third-party tools; mobile-friendly access.

7. **Training and Support**: Onboarding support and user training; customer support during business hours.

Period of Performance
The contract will be performed over a period of five years with annual service provisions for Social Media Management Services.

Place of Performance
Services will be performed in Santa Ana, California, where the County Executive Office is located.

Bidder Requirements
Bidders must be certified as a Local Small Business (OCLSB) or Disabled Veteran Business Enterprise (DVBE) by the State of California Department of General Services (DGS). They must maintain their principal center of operations within Orange County and have valid business licenses or certificates issued by the County or an Orange County city.