Rfq - As Needed Full-Service Advertising: Media Planning, Creative Asset Design, And Ad Placement Services
ID: BPM013119
• State: California
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Description
Background
The County of San Diego is seeking quotes from firms to provide as needed full-service advertising services, including media planning, creative asset design, and ad placement services. The goal of this contract is to enhance the County's communication with residents through effective advertising strategies, thereby increasing public awareness of County programs and resources.
Work Details
The contractor will be responsible for the following services:
1. Media Planning: Develop and implement media strategies that align with the County's objectives.
2. Creative Asset Design: Create engaging advertisements and promotional materials tailored to various platforms.
3. Ad Placement Services: Manage the placement of ads across multiple channels to maximize reach and effectiveness.
4. Content Production: Deliver both short-form and long-form video content for social media platforms such as YouTube, Facebook, Instagram, and TikTok.
5. Performance Reporting: Provide regular reports analyzing campaign performance metrics and recommend adjustments to improve outcomes.
Period of Performance
The initial contract term is one year, starting from July 1, 2026, with options to extend for up to four additional years in one-year increments.
Place of Performance
Services will be performed primarily in San Diego County, California.
Bidder Requirements
Offerors must comply with specific requirements including submission of completed forms (Offeror’s Cover Page, Representations and Certifications, Small-Local Business Self-Certification Form), adherence to insurance requirements, and must not have any conflicts of interest as outlined in the solicitation.
The County of San Diego is seeking quotes from firms to provide as needed full-service advertising services, including media planning, creative asset design, and ad placement services. The goal of this contract is to enhance the County's communication with residents through effective advertising strategies, thereby increasing public awareness of County programs and resources.
Work Details
The contractor will be responsible for the following services:
1. Media Planning: Develop and implement media strategies that align with the County's objectives.
2. Creative Asset Design: Create engaging advertisements and promotional materials tailored to various platforms.
3. Ad Placement Services: Manage the placement of ads across multiple channels to maximize reach and effectiveness.
4. Content Production: Deliver both short-form and long-form video content for social media platforms such as YouTube, Facebook, Instagram, and TikTok.
5. Performance Reporting: Provide regular reports analyzing campaign performance metrics and recommend adjustments to improve outcomes.
Period of Performance
The initial contract term is one year, starting from July 1, 2026, with options to extend for up to four additional years in one-year increments.
Place of Performance
Services will be performed primarily in San Diego County, California.
Bidder Requirements
Offerors must comply with specific requirements including submission of completed forms (Offeror’s Cover Page, Representations and Certifications, Small-Local Business Self-Certification Form), adherence to insurance requirements, and must not have any conflicts of interest as outlined in the solicitation.
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Overview
Agency
Opportunity ID
BPM013119
Version
1
Response Deadline
May 11, 2026
Past Due
Date Posted
April 10, 2026
Source
Q&A Deadline
Offerors must submit questions and requests for clarification in writing via BuyNet by sending a message to the Contracting Officer through the "Discussions" functionality. Non-Offerors should direct inquiries to the Contracting Officer, Joseph Craft (Joseph.Craft@sdcounty.ca.gov).
Set Aside Preferences
Small Business
Est. Value Range
Experimental
$250,000 - $2,500,000
(AI estimate)
Agency Distribution
High
On 4/10/26 San Diego County in California issued As Needed Full-Service Advertising: Media Planning, Creative Asset Design, And Ad Placement Services with ID BPM013119 due 5/10/26.
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Documents
Posted documents for Rfq - As Needed Full-Service Advertising: Media Planning, Creative Asset Design, And Ad Placement Services
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