RFP - To Procure Marketing and Graphic Design Services Related to Business Retention/Expansion/Attraction Efforts

Background
The City of Bakersfield is seeking proposals from qualified agencies to design and develop marketing materials aimed at promoting the benefits of doing business in the City. The goal is to attract both domestic and international business entities to relocate to the community, thereby enhancing local economic development.

Work Details
The contractor will be responsible for creating various marketing materials that effectively highlight the advantages of establishing a business in Bakersfield. This includes brochures, flyers, digital content, and other promotional items that convey key messages about the city's business environment, resources, and opportunities. The contractor must ensure that all materials are visually appealing and align with the City’s branding guidelines.

Period of Performance
The contract will be performed over a specified period as outlined in the final agreement, typically ranging from several months to a year depending on project milestones and deliverables.

Place of Performance
The services will be performed within the City of Bakersfield, California, with potential outreach efforts extending to targeted domestic and international markets.

Bidder Requirements
Bidders must comply with all applicable laws relating to equal opportunity employment as mandated by the California Fair Employment Practices Act and Title VII of the Federal Civil Rights Act. Additionally, suppliers are required to maintain Commercial General Liability and Property Damage Insurance as well as Workers’ Compensation Insurance. The City may also have specific requirements regarding subcontracting and local business participation.