RFP 25OEA002 2026-29 DIR Public Awareness Campaigns
ID: 0000038524 • State: California
Opportunity Assistant
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Description
Background
The Department of Industrial Relations (DIR) of California, established in 1927, aims to improve working conditions for wage earners and advance profitable employment opportunities in the state. DIR administers laws governing workers' rights and safety.
The agency seeks a media consultant contractor to develop and manage paid media plans for public awareness campaigns, including topics such as Women in Construction, Heat Illness Prevention, and Labor Laws. The contractor will also support unforeseen media campaigns as needed, ensuring equity is embedded in all outreach materials.
Work Details
The contractor will develop and manage paid advertising media plans and outreach materials for various campaigns. Responsibilities include:
- Designing outreach campaigns in multiple languages.
- Developing paid advertising plans for existing campaigns like Women in Construction, Heat Illness Prevention, Protection from Wildfire Smoke, and Wage Theft Is a Crime Campaign.
- Providing fulfillment services including printing, packaging, shipping, and translation/interpretation services.
- Ensuring that equity is a core function of all communications and outreach efforts.
Period of Performance
The contract will span 48 months, commencing after all required signatures and approvals are obtained.
Place of Performance
The work will be performed primarily in California, with specific locations for printing and shipping collateral as requested by DIR.
Bidder Requirements
Proposers must demonstrate at least three years of experience in designing and managing multilingual advertising campaigns targeted at limited English audiences. They should have two years of experience managing public awareness campaigns for government agencies. Proposals must include evidence of prior media campaigns similar in size and scope to this RFP. Additionally, proposers must comply with various certifications including California Civil Rights Laws Certification, Darfur Contracting Act Certification, Iran Contracting Act Certification, and must provide a Payee Data Record (STD 204).
The Department of Industrial Relations (DIR) of California, established in 1927, aims to improve working conditions for wage earners and advance profitable employment opportunities in the state. DIR administers laws governing workers' rights and safety.
The agency seeks a media consultant contractor to develop and manage paid media plans for public awareness campaigns, including topics such as Women in Construction, Heat Illness Prevention, and Labor Laws. The contractor will also support unforeseen media campaigns as needed, ensuring equity is embedded in all outreach materials.
Work Details
The contractor will develop and manage paid advertising media plans and outreach materials for various campaigns. Responsibilities include:
- Designing outreach campaigns in multiple languages.
- Developing paid advertising plans for existing campaigns like Women in Construction, Heat Illness Prevention, Protection from Wildfire Smoke, and Wage Theft Is a Crime Campaign.
- Providing fulfillment services including printing, packaging, shipping, and translation/interpretation services.
- Ensuring that equity is a core function of all communications and outreach efforts.
Period of Performance
The contract will span 48 months, commencing after all required signatures and approvals are obtained.
Place of Performance
The work will be performed primarily in California, with specific locations for printing and shipping collateral as requested by DIR.
Bidder Requirements
Proposers must demonstrate at least three years of experience in designing and managing multilingual advertising campaigns targeted at limited English audiences. They should have two years of experience managing public awareness campaigns for government agencies. Proposals must include evidence of prior media campaigns similar in size and scope to this RFP. Additionally, proposers must comply with various certifications including California Civil Rights Laws Certification, Darfur Contracting Act Certification, Iran Contracting Act Certification, and must provide a Payee Data Record (STD 204).
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Overview
Opportunity Type
Sell Event
Pre-Bid Conference
Non Mandatory
Opportunity ID
0000038524
Version
3
Response Deadline
April 17, 2026
Past Due
Date Posted
March 23, 2026
Est. Value Range
Experimental
$5,000,000 - $15,000,000
(AI estimate)
Agency Distribution
High
Source
On 3/23/26 Dept of Industrial Relations in California issued Sell Event DIR Public Awareness Campaigns with ID 0000038524 due 4/17/26.
Contacts
Documents
Posted documents for RFP 25OEA002 2026-29 DIR Public Awareness Campaigns
Opportunity Assistant
AI Analysis
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Classifications
UNSPSC
80141500 - Marketing & distribution services - Market research