Public awareness campaign CTC RFP 25CTC005

Background
The California Commission on Teacher Credentialing (CTC) is seeking to contract with a public relations organization to develop a public awareness campaign that emphasizes the value and benefits of educational careers in California's public schools.

The CTC serves as a state standards board for educator preparation, licensing, and credentialing of professional educators, aiming to ensure integrity and high quality in the education profession. This campaign aims to promote interest in teaching careers by showcasing the positive impact educators have on future generations and to challenge misconceptions about teaching careers among high school and college students.

Work Details
The contractor will be responsible for developing a strategic, statewide public awareness campaign that may include:
- Development and distribution of statewide public service announcements related to teacher recruitment.
- Outreach efforts targeting high school pupils and college students.
- A multi-channel approach combining print and digital assets.
- Measurable outcomes such as social engagement, website traffic, and improved perception of the teaching profession.

Period of Performance
The contract term is anticipated to start on June 27, 2025, or upon final approval from the California Department of General Services (DGS), whichever is later, and will run until June 30, 2027.

Place of Performance
The services will be performed in California.

Bidder Requirements
Proposers must have significant experience in developing and managing statewide campaigns for government entities. They must also be legal business entities licensed to operate in California, maintain an existing office in California for the duration of the agreement, and provide all specified required attachments.

Additionally, there is a mandatory 3% participation requirement from Disabled Veteran Business Enterprises (DVBE). Proposals without this participation will be deemed non-responsive.