Operation and Management of the Los Angeles Zoo Membership Program

Background
The City of Los Angeles is seeking a contractor to manage and operate the Los Angeles Zoo's membership program. The goal of this contract is to recommend and implement improvements that will generate and maximize membership revenue in alignment with the zoo's overall attendance and revenue goals.

Work Details
The contractor shall be responsible for the following tasks:

1. Manage the existing membership program, including processing new memberships, renewals, and cancellations.

2. Develop strategies to increase membership sales and retention rates.

3. Implement marketing initiatives to promote the membership program effectively.

4. Analyze membership data to identify trends and opportunities for growth.

5. Collaborate with zoo staff to enhance member benefits and experiences.

6. Provide regular reports on membership performance metrics, including revenue generated, member engagement levels, and feedback from members.

Period of Performance
The contract will be effective upon execution by both parties and will continue for a period of three years, with options for renewal based on performance and mutual agreement.

Place of Performance
The services under this contract will be performed at the Los Angeles Zoo located in Los Angeles, California.