Operation and Management of the Los Angeles Zoo Special Events Program

Background
The City of Los Angeles is seeking a contractor to manage and implement a comprehensive special events program at the Los Angeles Zoo.
The goal of this contract is to enhance annual attendance and revenue through various event types, in coordination with the Zoo’s marketing and other programs.

Work Details
The contractor will be responsible for the following tasks:
1. Develop and execute a full-scale special events program that aligns with the Zoo's marketing strategies.
2. Coordinate with various departments within the Zoo to ensure successful event planning and execution.
3. Meet annual attendance and revenue goals set by the Zoo.
4. Manage logistics for events, including vendor coordination, staffing, and on-site management during events.

Period of Performance
The contract will be performed over a specified duration as outlined in the solicitation documents, typically spanning several months to years depending on the contract terms.

Place of Performance
The services will be performed at the Los Angeles Zoo, located in Los Angeles, California.