National Heritage Area Tourism Branding and Marketing Plan Development

Background
The Delta Protection Commission (DPC), in partnership with the Delta Stewardship Council, is seeking proposals for consulting services to develop a tourism branding and marketing plan for the Sacramento-San Joaquin Delta National Heritage Area. This area is the only National Heritage Area in California. The goal of this contract is to enhance tourism and promote cultural heritage within the region.

Work Details
The contractor will create a comprehensive tourism branding and marketing plan utilizing existing documents such as the 2014 Market Research Report, 2015 Brand Standards, and other relevant materials. Key tasks include: conducting a kick-off meeting with an in-person tour of the Delta, preparing agendas and summaries for meetings, facilitating public outreach through workshops, and developing a detailed work plan that addresses project coordination, public outreach, market research, brand analysis, and toolkit preparation.

Deliverables include meeting agendas, summaries, progress reports, and a final branding and marketing plan.

Period of Performance
The anticipated term of the contract is one (1) year from November 1, 2024 to November 1, 2025, with an option for one additional year at contracted rates.

Place of Performance
Most services will be performed remotely; however, up to five in-person meetings may be held in West Sacramento or other locations within the boundaries of the Delta National Heritage Area.