Napa Tourism Improvement District (TID) Destination Marketing Services

Background
The City of Napa is seeking proposals for Destination Marketing Services to promote itself as a premier travel destination within Napa Valley. The goal is to encourage visitation through strategic use of various media channels.

The City aims to identify creative partners who can provide innovative strategies and measurable results in its marketing efforts. The tourism industry is vital for the local economy, generating significant visitor spending and employment opportunities. Lodging in Napa accounts for 53% of total lodging in the Napa Valley.

Work Details
The selected agency or agencies will be responsible for ongoing destination marketing services, including:
1. Creative Development & Digital Marketing:
- Brand refresh and refinement
- Ongoing branding, design, and creative asset development
- Blog writing and email marketing campaigns
- Website management (building, hosting, SEO)
- Paid digital advertising strategy and execution
2. Social Media Management:
- Organic social media development and management
- Paid social media advertising
- Influencer engagement and campaign management.

The City is open to working with multiple agencies or a single agency capable of delivering all services outlined in the RFP.

Period of Performance
The initial contract period will run from July 1, 2026 through June 30, 2027, with the opportunity for renewal based on performance.

Place of Performance
The services will be performed in the City of Napa, California.

Bidder Requirements
Respondents must demonstrate experience in destination marketing, particularly in branding and image creation for other destinations, interactive website development, social media campaigns, and professional photography/video production. Agencies located outside the Napa area must include a plan for maintaining a consistent local presence to support day-to-day coordination.