Marketing, Design and Communications Services for 100% Carbon-Free by 2030

Background
Pasadena Water and Power (PWP) is a community-owned electric utility committed to achieving ambitious clean-energy goals, specifically aiming for 100% carbon-free energy by 2030. The agency seeks to engage a consultant to enhance its marketing, branding, and public relations efforts to effectively communicate these goals and engage stakeholders.

Work Details
The consultant will provide services in the following areas:

1. **Brand Identity**: Conduct market research to assess brand perception, develop a brand strategy, create visual identity elements, and produce updated marketing materials such as flyers, brochures, and social media content.

2. **Strategic Communications and PR Plan**: Develop a comprehensive communications plan that aligns with PWP's goals, including content strategies for various media channels and outreach strategies for hard-to-reach customers.

3. **Implementation of Strategic Communication Plan**: Create schedules and templates for outreach across multiple platforms (social media, newsletters, press releases), develop original copy in English and Spanish, and craft marketing campaigns that align with PWP's objectives.

4. **Project Management**: Establish key performance indicators (KPIs) to track the success of initiatives and coordinate with PWP staff on implementation.

Period of Performance
The contract will commence upon award and is expected to continue until the completion of the outlined services necessary for PWP's 2030 carbon-free goal.

Place of Performance
The services will be performed primarily within the City of Pasadena, California.