Entertainment Strategic Plan

Background
The City of Long Beach is seeking proposals from qualified vendors to develop an Entertainment Strategic Plan. This initiative aims to outline key policies, programs, placemaking strategies, and partnerships that the City should prioritize to enhance its status as a premier national and international destination for music and entertainment.

The Economic Development Department (ED) of Long Beach is committed to leveraging existing assets to drive economic growth through tourism and entertainment.

Work Details
The selected consultant will conduct a comprehensive analysis and develop a detailed strategic plan that includes the following tasks:

1. Stakeholder Engagement: Identify and engage key stakeholders, conduct interviews, focus groups, and surveys to gather feedback.

2. Case Studies from Top Music and Entertainment Destinations: Research successful cities, analyze their strategies, and provide recommendations for Long Beach.

3. Music and Entertainment Venue Inventory: Compile an inventory of existing venues, assess underutilized spaces, and develop a resource guide.

4. Music and Entertainment Local Ordinance Review: Review local ordinances affecting the sector and recommend improvements.

5. Final Report and Implementation Plan: Deliver a cohesive report with actionable steps for implementation, including performance metrics and budget estimates.

Period of Performance
The contract will be for a period of one year with an option to extend for one additional year.

Place of Performance
The services will be performed in Long Beach, California.

Bidder Requirements
Proposers must have qualifications to conduct business in the City of Long Beach, not be debarred by any government entity, and have a proven track record in developing entertainment or destination marketing strategic plans for municipal or governmental entities.