Dine Out Pasadena Marketing Consultant Services

Background
The City of Pasadena is seeking a consultant to create and help execute a public-facing marketing plan for the Dine Out Pasadena program. The goal is to ensure that small businesses and partners are aware of the program, can easily access information, understand the requirements, apply for funding, and hear the success stories.
The program aims to invest in Pasadena’s restaurants, improve the local business environment, and enhance quality of life in the city’s dense commercial areas through vibrant outdoor dining experiences.

Work Details
The consultant will be responsible for leading the program branding, creating a program guidelines document, storytelling via photos and videos, showcasing business profiles, designing related marketing materials, and potentially creating short videos with small business owners that capture the impact of the outdoor dining structures.
In collaboration with the Economic Development team, specific tasks include providing program branding such as logo/graphic/fonts/colors, design of all public-facing materials including program guidelines, before-and-after photos, business profiles and profile template, program presentation template, associated event materials, design of an eligibility map, and production of program flyers, postcards, and/or one-pagers to promote the program.

Period of Performance
The contract resulting from this proposal is scheduled to start on 03/15/2024 and end on 10/30/2024.

Place of Performance
The services will be performed in Pasadena.