Creative Strategy, Branding, Merchandising, Media, Communications, And Film Industry Development Services

Background
The City of Huntington Beach, through its City Manager’s Office, is seeking proposals from qualified firms to provide Creative Strategy, Branding, Merchandising, Media, Communications, and Film Industry Development Services.
The City aims to enhance its brand economy and increase revenue streams by implementing innovative strategies and optimizing citywide assets.
The selected firm will help elevate public perception, boost tourism and visitor spending, attract new businesses, and improve film permitting and production opportunities.

Work Details
The scope of work includes:
- Developing creative strategies and branding initiatives that enhance the City's image.
- Establishing merchandising and licensing frameworks to support local businesses.
- Fostering film industry development by creating systems for film permitting and production opportunities.
- Organizing special events and sponsorships that promote community engagement.
- Implementing media and communications best practices to effectively convey the City’s message.
The City encourages firms to propose specific creative aspects or comprehensive solutions that align with these goals.

Period of Performance
The contract is expected to commence upon award and will last for three years unless extended or terminated earlier as per the agreement terms.

Place of Performance
Services will be performed within the geographic boundaries of Huntington Beach, California.

Bidder Requirements
Firms must demonstrate experience in creative strategy development with established relationships in media, film, and multicultural art.
Additionally, they must comply with accessibility requirements as per the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) 2.1 Level AA.