Chp 25C094000 Rfp Digital Marketing And Advertising

Background
The California Highway Patrol (CHP) is seeking proposals for digital marketing and advertising campaign services aimed at enhancing recruitment efforts for the CHP Uniformed Hiring Section. The mission of the CHP is to provide safety, service, and security to the people of California. This includes reducing impaired driving incidents through public education and awareness campaigns. This RFP is part of a broader initiative to engage diverse populations in California and promote responsible behaviors regarding impaired driving.

Work Details
The selected contractor will be responsible for developing and implementing a comprehensive marketing campaign that includes:

1. Creation of advertising materials that effectively communicate the dangers of impaired driving.
2. Development of strategies to increase public awareness and understanding of impaired driving incidents.
3. Utilization of various media platforms, including digital/programmatic marketing, standard advertising, and video content.
4. Engagement with the public through innovative outreach methods to drive behavioral change regarding impaired driving.

Period of Performance
The contract is anticipated to commence on July 1, 2025, and continue through June 30, 2028, with two optional one-year extensions based on performance and funding availability.

Place of Performance
Services will be performed primarily within California, targeting diverse populations across the state.

Bidder Requirements
Proposers must meet specific qualifications including:

- A minimum of three years' experience in advertising for government clients.
- At least 10% of work product in digital marketing.
- Submission of resumes for key personnel with relevant experience.
- Compliance with Disabled Veteran Business Enterprise (DVBE) participation requirements (minimum 5%).
- Possession of necessary licenses to operate in California.
- Proof of liability insurance as specified in the RFP.