Brand Health Research Services for Enterprise Brand Strategy and Management

Background
Arizona State University (ASU) is seeking proposals from qualified firms to provide Brand Health Research Services aimed at enhancing its enterprise Brand Strategy and Management. The goal of this contract is to gather comprehensive insights into brand health, supporting ASU's mission and strategic objectives.

Work Details
The selected firm will be responsible for delivering a range of services including:

- Methodologies and tools for measuring brand health
- Data analysis and reporting
- Conducting primary qualitative and quantitative research
- Creative pre-testing of advertising materials
- Secondary research utilizing syndicated reports
- Data analytics
- Website visitor tracking
- Remote user experience testing.

Proposals should outline preferred methodologies for collecting, measuring, and reporting data related to brand equity, pricing, competitive benchmarking, attitudes, perceptions, segmentation, and mental availability. The firm must ensure compliance with privacy regulations and guarantee the safe handling of collected data.

Period of Performance
The contract period will commence upon award and is expected to last until the completion of the required services as specified in the proposal.

Place of Performance
The services will primarily be performed at Arizona State University locations, with potential remote work as necessary.

Bidder Requirements
Bidders must demonstrate experience in conducting brand health research specifically for educational institutions. They must provide evidence of their capabilities in qualitative and quantitative research methodologies. Additionally, bidders should have familiarity with compliance regulations for educational institutions and ensure that all data handling practices are legally compliant.