University of Alaska (UA) Customer Relationship Management (CRM)

Background
The University of Alaska (UA) is a land, sea, and space-grant system established in 1917, consisting of three independently accredited universities. UA aims to enhance student interactions through a Customer Relationship Management (CRM) solution to improve the student experience, increase enrollment, improve retention, and strengthen alumni contributions. This initiative is critical for achieving institutional goals.

Work Details
The selected CRM solution must manage and enhance interactions with students throughout their lifecycle. Key objectives include:

- Prioritizing seamless student experiences
- Improving communication and marketing through unified data
- Increasing new student enrollment and retention
- Strengthening alumni relationships for fundraising
- Enhancing employee efficiency

The CRM should integrate effectively with existing systems like Ellucian Banner and support various operational needs across UA's campuses. The proposal must include a detailed implementation plan that aligns with UA's goals for a consistent high-quality student experience.

Period of Performance
The initial contract period will be five (5) years from the date of execution, with options to renew for up to five (5) additional one-year periods, subject to mutual agreement and continued funding.

Place of Performance
The services will be performed at various locations across the University of Alaska system.

Bidder Requirements
Offerors must have a valid Alaska business license at the time of contract award. Proposals must comply with all administrative requirements outlined in the RFP. Offerors are encouraged to utilize small business concerns and minority-owned businesses in subcontracting efforts.