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RFP 2525S026 AMHS Gift Shop Merchandising/Marketing Consultant

ID: 217153 • State: Alaska
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Description

The Department of Transportation and Public Facilities (DOT&PF) is soliciting for a AMHS Gift Shop Merchandising/Marketing Consultant.
NONDISCRIMINATION: It is the policy of the Alaska Department of Transportation and Public Facilities (DOT&PF) that no one shall be subject to discrimination on the basis of race, color, national origin, sex, age, or disability, regardless of the funding source, including Federal Transit Administration, Federal Aviation Administration, Federal Highway Administration, Federal Motor Carrier Safety Administration and State of Alaska funds. Full Title VI Nondiscrimination Policy: https://dot.alaska.gov/tvi_statement.shtml. To file a complaint, go to: dot.alaska.gov/cvlrts/titlevi.shtml.

NONDISCRIMINATION: The Alaska Department of Transportation and Public Facilities, in accordance with the provisions of Title VI of the Civil Rights Act of 1964 (78 Stat. 252, 42 US.C 2000d to 2000d4) and the Regulations, hereby notifies all bidders that it will affirmatively ensure that any contract entered into pursuant to this advertisement, disadvantaged business enterprises will be afforded full opportunity to submit bids in response to this invitation and will not be discriminated against on the grounds of race, color, or national origin in consideration for an award.

BIDDERS WITH DISABILITIES: The State of Alaska complies with Title II of the Americans with Disabilities Act of 1990. Individuals with disabilities who may need auxiliary aids, services, and/or special modifications to participate in this procurement should contact the Division of Supply & Services at one of the following numbers no later than ten (10) days prior to bid opening to make any necessary arrangements. https://dot.alaska.gov/tvi_statement.shtml

Heather Pedersen

Procurement Specialist V

Alaska Department of Transportation & Public Facilities

Phone (907) 465-8558

Background
The Department of Transportation and Public Facilities (DOT&PF), specifically the Alaska Marine Highway System (AMHS), is seeking a consultant for merchandising and marketing services for the AMHS Gift Shop. The goal is to re-open legacy gift shops, implement bartender services on select vessels, and establish an online store for AMHS logo gear.

This initiative aims to enhance retail operations and support local products, particularly 'Made in Alaska' items.

Work Details
The contractor will be responsible for:
1. Designing, sourcing, and implementing a full retail plan for the onboard gift shop on the M/V Columbia/Tustumena, including display equipment and merchandise selection based on industry trends.
2. Developing a phased retail plan for high-volume AMHS terminals (Juneau, Ketchikan, Haines, Skagway, Valdez, Homer, Kodiak) with recommendations for alternative display options.
3. Creating a comprehensive marketing strategy aligned with AMHS goals and planning a 'Grand Opening' marketing event scheduled for January 2025.
4. Establishing an online AMHS Company Store for staff and customers to purchase logo gear.
5. For onboard bars, designing a 'Grand Opening' event featuring bartending services and a new menu of nautical-themed drinks along with custom drink paraphernalia.

Period of Performance
The contract will commence approximately on December 1, 2024, and will run until December 31, 2025.

Place of Performance
The work will be performed onboard the M/V Columbia and Tustumena, at various AMHS terminals in Alaska (Juneau, Ketchikan, Haines, Skagway, Valdez, Homer, Kodiak), and online.
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Overview

Agency
Transportation and Public Facilities Logo Alaska Department of Transportation and Public Facilities [AK]
Opportunity ID
217153
Version
1
Response Deadline
Nov. 13, 2024 Past Due
Date Posted
Oct. 17, 2024
Est. Value Range
Experimental
$50,000 - $200,000 (AI estimate)
Agency Distribution
High
Source
Open
On 10/17/24 Transportation and Public Facilities in Alaska issued AMHS Gift Shop Merchandising/Marketing Consultant with ID 217153 due 11/12/24.

Contacts

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Documents

Posted documents for RFP 2525S026 AMHS Gift Shop Merchandising/Marketing Consultant

Classifications

NAICS
926120 - Regulation and Administration of Transportation Programs
441110 - New Car Dealers
PSC
C219 - Architect And Engineering- General: Other
C212 - Architect And Engineering- General: Engineering Drafting, Not Cad/Cam

Additional Details

Category
Procurement
Location
Statewide

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