(OCIO) SBA.gov
Investment ID: 028-000000056
Overview
Program Title
(OCIO) SBA.gov
Description
The SBA.gov investment represents the SBA's digital strategy on providing information on and access to capital, counseling, federal contracting, disaster assistance, and entrepreneurial education, in addition to local resources.
Type of Program
Major IT Investments
Multi-Agency Category
Not Applicable
Associated Websites
https://www.sba.gov; http://www.sba.gov; https;//es.sba.gov
Investment Detail
SBA.gov's ROI includes a better performing site (page load and search) that allows site users to quickly search and locate their desired online information. An improved navigation format and flattened Information Architecture, in addition to new tools and features have provided users new options for their search requirements and has consistently generated user satisfaction scores at their highest levels to date. In addition, SBA s Digital Strategy continues - content share APIs and other key data APIs have already been made available to the public.
Additionally, through new sections of the site, including Blogs, Spanish, Social Media feeds and online campaigns, in addition to the online newsletters, SBA is able to better push users to the information they need, harnessing a high visit rate and thereby increasing retention. Approximately 25% of users have read an SBA blog which means the potential for strategically communicating SBA's programs and services in a timely way increases. In addition, SBA has embarked on a mobile strategy. Currently with ~50% of site visitors accessing via a mobile device, opportunities to provide access to a growing mobile user-base further provides a positive return on the overall investment.
A new hosting agreement was implemented with a lower annual cost to support the site. This, in addition to migrating the site to FedRamp certified environment to increase efficiencies.
Additionally, through new sections of the site, including Blogs, Spanish, Social Media feeds and online campaigns, in addition to the online newsletters, SBA is able to better push users to the information they need, harnessing a high visit rate and thereby increasing retention. Approximately 25% of users have read an SBA blog which means the potential for strategically communicating SBA's programs and services in a timely way increases. In addition, SBA has embarked on a mobile strategy. Currently with ~50% of site visitors accessing via a mobile device, opportunities to provide access to a growing mobile user-base further provides a positive return on the overall investment.
A new hosting agreement was implemented with a lower annual cost to support the site. This, in addition to migrating the site to FedRamp certified environment to increase efficiencies.