CMS Marketplace Outreach Data System (MODS) (NM)
Investment ID: 009-000452189
Overview
Program Title
CMS Marketplace Outreach Data System (MODS) (NM)
Description
This investment is for the Exchange customer service direct response program which includes MODS database operations, security controls audits and list cutting operations for the purpose of conducting targeted direct response using the following outreach tactics: email, SMS/text, autodial and/or direct mail. Also provides funding for the data analytics for social media and direct response analytics support.
Type of Program
Non-major IT Investments
Multi-Agency Category
Not Applicable