DEEE0011133
Cooperative Agreement
Overview
Grant Description
The objective is to reach approximately five million consumers, with practical, brand-neutral information about electric vehicles (EVs), charging and incentives.
This target consumer audience will be those looking to purchase a new vehicle who need more info on EVs to feel comfortable choosing an EV.
This campaign is designed to provide socially and culturally relevant messaging that maximizes the impact on light-duty plug-in vehicle (PEV) market transformation.
Consumer audiences will be reached through a range of different channels, including organic and paid media placements, experiential events, dealerships, and community EV organizations.
Placements will focus on digital media geo-targeted by ZIP code for priority communities.
This target consumer audience will be those looking to purchase a new vehicle who need more info on EVs to feel comfortable choosing an EV.
This campaign is designed to provide socially and culturally relevant messaging that maximizes the impact on light-duty plug-in vehicle (PEV) market transformation.
Consumer audiences will be reached through a range of different channels, including organic and paid media placements, experiential events, dealerships, and community EV organizations.
Placements will focus on digital media geo-targeted by ZIP code for priority communities.
Awardee
Funding Goals
THIS NOTICE OF FUNDING OPPORTUNITY WILL ADVANCE RESEARCH, DEVELOPMENT, DEMONSTRATION, AND DEPLOYMENT IN SEVERAL AREAS CRITICAL TO ACHIEVING NET-ZERO GREENHOUSE GAS EMISSIONS BY 2050, INCLUDING: REDUCTION OF WEIGHT AND COST OF BATTERIES, REDUCTION IN LIFE CYCLE EMISSIONS OF ADVANCED LIGHTWEIGHT MATERIALS, REDUCED COSTS AND ADVANCED TECHNOLOGIES FOR BOTH ON- AND OFF-ROAD VEHICLE CHARGING AND INFRASTRUCTURE, INNOVATIVE PUBLIC TRANSIT SOLUTIONS, AND TRAINING TO INCREASE DEPLOYMENT OF THESE TECHNOLOGIES AMONG DIVERSE COMMUNITIES.
Grant Program (CFDA)
Awarding Agency
Place of Performance
Los Angeles,
California
90035-2506
United States
Geographic Scope
Single Zip Code
Related Opportunity
Analysis Notes
Amendment Since initial award the End Date has been shortened from 07/31/27 to 10/10/25.
Plug In America was awarded
EV Awareness Campaign: Reaching 5 Million Consumers with Practical Information
Cooperative Agreement DEEE0011133
worth $5,000,000
from the Office of Energy Efficiency and Renewable Energy in August 2024 with work to be completed primarily in Los Angeles California United States.
The grant
has a duration of 1 year 2 months and
was awarded through assistance program 81.086 Conservation Research and Development.
The Cooperative Agreement was awarded through grant opportunity Fiscal Year 2023 Vehicle Technologies Office Program Wide Funding Opportunity Announcement.
Status
(Complete)
Last Modified 10/29/25
Period of Performance
8/1/24
Start Date
10/10/25
End Date
Funding Split
$5.0M
Federal Obligation
$0.0
Non-Federal Obligation
$5.0M
Total Obligated
Activity Timeline
Transaction History
Modifications to DEEE0011133
Additional Detail
Award ID FAIN
DEEE0011133
SAI Number
None
Award ID URI
SAI EXEMPT
Awardee Classifications
Nonprofit With 501(c)(3) IRS Status (Other Than An Institution Of Higher Education)
Awarding Office
892433 NATIONAL ENERGY TECHNOLOGY LABORATORY
Funding Office
892403 ENERGY EFFICIENCYRENEWABLE ENERGY
Awardee UEI
LNYYN83WKM13
Awardee CAGE
5FR63
Performance District
CA-37
Senators
Dianne Feinstein
Alejandro Padilla
Alejandro Padilla
Modified: 10/29/25