2113729
Project Grant
Overview
Grant Description
Sbir Phase I: Augmented Reality (AR) Web Commerce for Footware Retailers -The broader impact/commercial potential of this Small Business Innovation Research (SBIR) Phase I project is to enable footwear retailers to allow consumers to virtually try-on products on their ecommerce websites. Research suggests product fit and look are important parameters for over 66% of ecommerce shoppers.
This research and development effort provides a convenience for consumers that is readily implemented by existing ecommerce sites. The technology allows customers to measure their foot size using a smartphone camera without a need for an app. The project develops and commercializes a novel augmented reality (AR) ecommerce platform, enabling retailers to offer customers unique and immersive online product-try-on shopping experiences instantly, reduces inventory instory, provides seamless conversion of existing e-commerce websites to AR-enabled commerce platforms contributing to satisfied customers, higher sales, reduced returns, and decreased cost per sale.
This Small Business Innovation Research (SBIR) Phase I project will employ artificial intelligence, machine learning, augmented reality (AR), and 3D modelling solutions to create ecommerce platforms that convert physical products into 3D models that work on all smart devices seamlessly. The successful product will provide high levels of performance and precision in the superimposition of images. The solution must ensure that the AR model ensures split second inference overlays and tracking streams with lightweight 3D visualizations and > 95% accuracy to fit into the real world.
If successful, the proposed AR commerce platform may be applicable to a variety of applications including retail and medical industries. This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
This research and development effort provides a convenience for consumers that is readily implemented by existing ecommerce sites. The technology allows customers to measure their foot size using a smartphone camera without a need for an app. The project develops and commercializes a novel augmented reality (AR) ecommerce platform, enabling retailers to offer customers unique and immersive online product-try-on shopping experiences instantly, reduces inventory instory, provides seamless conversion of existing e-commerce websites to AR-enabled commerce platforms contributing to satisfied customers, higher sales, reduced returns, and decreased cost per sale.
This Small Business Innovation Research (SBIR) Phase I project will employ artificial intelligence, machine learning, augmented reality (AR), and 3D modelling solutions to create ecommerce platforms that convert physical products into 3D models that work on all smart devices seamlessly. The successful product will provide high levels of performance and precision in the superimposition of images. The solution must ensure that the AR model ensures split second inference overlays and tracking streams with lightweight 3D visualizations and > 95% accuracy to fit into the real world.
If successful, the proposed AR commerce platform may be applicable to a variety of applications including retail and medical industries. This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
Awardee
Grant Program (CFDA)
Awarding / Funding Agency
Place of Performance
Brookfield,
Wisconsin
53045-5840
United States
Geographic Scope
Single Zip Code
Related Opportunity
None
Analysis Notes
Amendment Since initial award the total obligations have increased 8% from $256,000 to $276,000.
Augray was awarded
Project Grant 2113729
worth $276,000
from National Science Foundation in March 2022 with work to be completed primarily in Brookfield Wisconsin United States.
The grant
has a duration of 1 year and
was awarded through assistance program 47.084 NSF Technology, Innovation, and Partnerships.
SBIR Details
Research Type
SBIR Phase I
Title
SBIR Phase I:Augmented Reality (AR) Web Commerce for Footware Retailers
Abstract
The broader impact/commercial potential of this Small Business Innovation Research (SBIR) Phase I project is to enable footwear retailers to allow consumers to virtually try-on products on their eCommerce websites. Research suggests product fit and look are important parameters for over 66% of eCommerce shoppers. This research and development effort provides a convenicence for consumersthat is readily implemented by existing eCommerce site.The technology allow customers to measure their foot size using a smartphone camera without a need for an app. The project develops and commercializes a novel Augmented Reality (AR) eCommerce platform, enabling retailers to offer customers unique and immersive online product-try-onshopping experiences instantly, reduces inventory instory, provides seamless conversion of existing e-Commerce websites to AR-enabled commerce platforms contributing to satisfied customers, higher sales, reduced returns, and decreased cost per sale.This Small Business Innovation Research (SBIR) Phase I project will employ artificial intelligence, machine learning, augmented realiity (AR), and 3D modelling solutions to create eCommerce platforms that convert physical products into 3D models that work on all smart devices seamlessly.The successful product will provide high levels of performance and precision in the superimposition of images. Solution must ensure that the AR modelensures split second inference overlays and tracking streams with lightweight 3D visualizations and > 95% accuracy to fit into the real world. If successful, the proposed AR Commerce platform may be applicable to a variety of applications including retail and medical industries.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
Topic Code
AI
Solicitation Number
NSF 20-527
Status
(Complete)
Last Modified 11/22/22
Period of Performance
3/1/22
Start Date
2/28/23
End Date
Funding Split
$276.0K
Federal Obligation
$0.0
Non-Federal Obligation
$276.0K
Total Obligated
Activity Timeline
Transaction History
Modifications to 2113729
Additional Detail
Award ID FAIN
2113729
SAI Number
None
Award ID URI
SAI EXEMPT
Awardee Classifications
Small Business
Awarding Office
491503 TRANSLATIONAL IMPACTS
Funding Office
491503 TRANSLATIONAL IMPACTS
Awardee UEI
KPU6ACD9M5W4
Awardee CAGE
8RK40
Performance District
05
Senators
Tammy Baldwin
Ron Johnson
Ron Johnson
Representative
Scott Fitzgerald
Budget Funding
| Federal Account | Budget Subfunction | Object Class | Total | Percentage |
|---|---|---|---|---|
| Research and Related Activities, National Science Foundation (049-0100) | General science and basic research | Grants, subsidies, and contributions (41.0) | $276,000 | 100% |
Modified: 11/22/22