20237041541206
Project Grant
Overview
Grant Description
Food insecurity in California affects 9.6% of California residents. However, Black and Latino communities are disproportionately affected with rates ranging from 14-20% compared to 4-7% among white residents.
This inequity is driven in part by record-setting food price inflation, pandemic-related supply shocks, and other market disruptions. To address this situation, the University of California San Diego, working with Northgate Gonzalez Markets and other community partners, developed the ¡Más Fresco! More Fresh Nutrition Incentive Program.
The randomized control trial resulted in significant increases in the purchase of fruits and vegetables and food security levels among thousands of participating households across Los Angeles, Orange, San Diego, San Bernardino, and Riverside counties.
The primary objective of this new proposal is to optimize and further expand the impact of this already successful program by increasing access to a broader array of GUSNIP-qualifying healthy foods, namely fresh, frozen, dried, and canned fruits and vegetables, while using data-driven decision making to optimize our 4:1 earn and redeem incentive model to expand and sustain its support for existing and new participants over a longer timeframe.
In this way, the program will be more successful at addressing food security and increasing access to healthy foods, especially for the Latino community that Northgate Gonzalez Markets serves. Stable and continuous access to fruits and vegetables in its many forms will better address the health disparities that SNAP recipients experience, while simultaneously advancing equity, inclusion, and accessibility across Southern California.
This inequity is driven in part by record-setting food price inflation, pandemic-related supply shocks, and other market disruptions. To address this situation, the University of California San Diego, working with Northgate Gonzalez Markets and other community partners, developed the ¡Más Fresco! More Fresh Nutrition Incentive Program.
The randomized control trial resulted in significant increases in the purchase of fruits and vegetables and food security levels among thousands of participating households across Los Angeles, Orange, San Diego, San Bernardino, and Riverside counties.
The primary objective of this new proposal is to optimize and further expand the impact of this already successful program by increasing access to a broader array of GUSNIP-qualifying healthy foods, namely fresh, frozen, dried, and canned fruits and vegetables, while using data-driven decision making to optimize our 4:1 earn and redeem incentive model to expand and sustain its support for existing and new participants over a longer timeframe.
In this way, the program will be more successful at addressing food security and increasing access to healthy foods, especially for the Latino community that Northgate Gonzalez Markets serves. Stable and continuous access to fruits and vegetables in its many forms will better address the health disparities that SNAP recipients experience, while simultaneously advancing equity, inclusion, and accessibility across Southern California.
Funding Goals
NOT APPLICABLE
Grant Program (CFDA)
Awarding / Funding Agency
Place of Performance
La Jolla,
California
92093-0021
United States
Geographic Scope
Single Zip Code
Related Opportunity
NOT APPLICABLE
Analysis Notes
Amendment Since initial award the total obligations have increased 28% from $9,885,700 to $12,631,976.
San Diego University Of California was awarded
Expanding Fresh Nutrition Program for Food Insecurity in California
Project Grant 20237041541206
worth $6,315,988
from the Institute of Food Safety and Nutrition in September 2023 with work to be completed primarily in La Jolla California United States.
The grant
has a duration of 4 years and
was awarded through assistance program 10.331 Food Insecurity Nutrition Incentive Grants Program.
$6,315,988 (50.0%) of this Project Grant was funded by non-federal sources.
Status
(Ongoing)
Last Modified 11/13/25
Period of Performance
9/15/23
Start Date
9/14/27
End Date
Funding Split
$6.3M
Federal Obligation
$6.3M
Non-Federal Obligation
$12.6M
Total Obligated
Activity Timeline
Transaction History
Modifications to 20237041541206
Additional Detail
Award ID FAIN
20237041541206
SAI Number
None
Award ID URI
SAI EXEMPT
Awardee Classifications
Public/State Controlled Institution Of Higher Education
Awarding Office
1234HU Institute of Food Safety and Nutrition (IFSN)
Funding Office
1234HU Institute of Food Safety and Nutrition (IFSN)
Awardee UEI
UYTTZT6G9DT1
Awardee CAGE
50854
Performance District
CA-50
Senators
Dianne Feinstein
Alejandro Padilla
Alejandro Padilla
Modified: 11/13/25