20237041541069
Project Grant
Overview
Grant Description
Fair Food Network launched the first ever Double Up Food Bucks (Double Up) nutrition incentive program in our home state of Michigan in 2009. Our program offers dollar-for-dollar match on SNAP benefits spent on fresh fruits and vegetables.
With Double Up, Michigan families use their SNAP benefits to buy more fresh fruits and vegetables (FVs) while simultaneously leveraging those dollars for economic impacts. Our commitment to maximizing program dollars for incentives while supporting farmers -- the second largest driver of the state's economyi -- means that every Double Up purchase in Michigan supports families and farmers while aiming GUSNIP funding squarely in support of all GUSNIP priorities.
Our work with partners over more than a decade has built strong connections with shoppers, an abiding trust in the Double Up brand, and a highly efficient program operations. Fair Food Network will maximize the impact of GUSNIP dollars on family health and farmer resilience across Michigan, leveraging $4M/year in state funding and bringing $13.9M of fresh fruits and vegetables to the tables of Michigan families.
Participants will be able to use Double Up in more than 100 grocery sites and 130 direct markets across the state, and 88 cents of every dollar of GUSNIP funds will be used for incentives. To meet these goals over the next two years, we will improve the program experience for families, farmers, and retailers by easing transactions for both retailers and program participants at Double Up sites; reduce barriers and encourage program growth and participation through expanded supplemental services; increase local sourcing through connections between Michigan growers, distributors and Double Up retailers; and develop and test a rigorous evaluation measure to assess and improve Double Up's environmental impact(s).
With Double Up, Michigan families use their SNAP benefits to buy more fresh fruits and vegetables (FVs) while simultaneously leveraging those dollars for economic impacts. Our commitment to maximizing program dollars for incentives while supporting farmers -- the second largest driver of the state's economyi -- means that every Double Up purchase in Michigan supports families and farmers while aiming GUSNIP funding squarely in support of all GUSNIP priorities.
Our work with partners over more than a decade has built strong connections with shoppers, an abiding trust in the Double Up brand, and a highly efficient program operations. Fair Food Network will maximize the impact of GUSNIP dollars on family health and farmer resilience across Michigan, leveraging $4M/year in state funding and bringing $13.9M of fresh fruits and vegetables to the tables of Michigan families.
Participants will be able to use Double Up in more than 100 grocery sites and 130 direct markets across the state, and 88 cents of every dollar of GUSNIP funds will be used for incentives. To meet these goals over the next two years, we will improve the program experience for families, farmers, and retailers by easing transactions for both retailers and program participants at Double Up sites; reduce barriers and encourage program growth and participation through expanded supplemental services; increase local sourcing through connections between Michigan growers, distributors and Double Up retailers; and develop and test a rigorous evaluation measure to assess and improve Double Up's environmental impact(s).
Awardee
Funding Goals
NOT APPLICABLE
Grant Program (CFDA)
Awarding / Funding Agency
Place of Performance
Detroit,
Michigan
48226-2286
United States
Geographic Scope
Single Zip Code
Related Opportunity
NOT APPLICABLE
Analysis Notes
Amendment Since initial award the End Date has been extended from 09/14/25 to 09/14/26.
Fair Food Network was awarded
Double Up Food Bucks: Maximizing SNAP Benefits Michigan Families Farmers
Project Grant 20237041541069
worth $8,438,060
from the Institute of Food Safety and Nutrition in September 2023 with work to be completed primarily in Detroit Michigan United States.
The grant
has a duration of 3 years and
was awarded through assistance program 10.331 Food Insecurity Nutrition Incentive Grants Program.
$8,438,060 (50.0%) of this Project Grant was funded by non-federal sources.
Status
(Ongoing)
Last Modified 3/18/25
Period of Performance
9/15/23
Start Date
9/14/26
End Date
Funding Split
$8.4M
Federal Obligation
$8.4M
Non-Federal Obligation
$16.9M
Total Obligated
Activity Timeline
Transaction History
Modifications to 20237041541069
Additional Detail
Award ID FAIN
20237041541069
SAI Number
None
Award ID URI
SAI EXEMPT
Awardee Classifications
Nonprofit With 501(c)(3) IRS Status (Other Than An Institution Of Higher Education)
Awarding Office
1234HU Institute of Food Safety and Nutrition (IFSN)
Funding Office
1234HU Institute of Food Safety and Nutrition (IFSN)
Awardee UEI
EJ7SS4MQJDQ5
Awardee CAGE
5DS59
Performance District
MI-13
Senators
Debbie Stabenow
Gary Peters
Gary Peters
Modified: 3/18/25