U.S. Embassy to the United Kingdom PDS Annual Program Statement

The U.S. Embassy to the United Kingdom's Public Diplomacy Section (PDS) is pleased to announce the launch of its annual Public Diplomacy grants program.

PDS manages the U.S. Embassy & Consulates in the United Kingdom's grants program. We invite proposals from the following entities for projects that strengthen bilateral ties between the United States and the United Kingdom.

All programs must promote at least one U.S. Embassy priority program area (listed below) and include a U.S. element or connection. This should be highlighted in your proposal.

Programs can include U.S. experts, organizations, or institutions in a specific field that will promote increased understanding of U.S. policies and perspectives.

Examples of grants program projects include, but are not limited to:

Academic and professional lectures, seminars, and speaker programs.

Artistic and cultural workshops, joint performances, and exhibitions.

Professional and academic exchanges and projects.

Professional development workshops and training.

All proposed programs must include a public-facing element, targeting audiences across England, Northern Ireland, Scotland, and Wales, with special consideration for youth audiences aged 18-35 and regions outside of London.

Priority Program Areas:

Democracy and Shared Values: Activities that promote the U.S.-UK bilateral relationship and build people-to-people ties.

o Special attention will be given to projects that commemorate the 250th anniversary of the signing of the U.S. Declaration of Independence; promote our shared values between the U.S. and the UK, including our commitment to democracy and human rights, women's empowerment, and equity and inclusion to support underserved communities.

Global Challenges: Activities that build public support for the U.S.-UK alliance and U.S. foreign policy priorities related to shared national security challenges; and/or address transnational challenges such as mis- and disinformation from hostile actors; and/or projects that promote peaceful dialogue and counter radicalization, and equity and social justice.

o Special attention will be given to projects focused on countering mis/disinformation; bolstering support for Ukraine; raising awareness around PRC interventionist activities; and promoting peace and prosperity in Northern Ireland.

Climate Change, Science, and Technology: Activities that build awareness, action and cooperation on global priorities including climate/environment, sustainability, cybersecurity, entrepreneurship, STEAM, and/or improve the connections between U.S. and UK businesses. Special attention will be given to projects that:

o Advance collaboration on the safe and responsible use of AI; promote climate-smart policies and infrastructure to support green growth and transatlantic security; and support women and girls in developing STEAM skills.

Participants and Audience Reach:

All applicants for awards must specify the program's target audience (noting any emphasis on diverse audiences) and estimate the expected audience reach through direct contact and, if possible, through indirect contact (via social media or traditional media). Proposals must include evaluation measures for analysis of impact.