2025 Market Access Program

Background
The U.S. Department of Agriculture, Foreign Agricultural Service, Global Programs, announces this funding opportunity to support the Market Access Program by issuing new awards. This opportunity is available to nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups (SRTGs), U.S. agricultural cooperatives, and state agencies.

Grant Details
Under MAP, FAS enters into assistance agreements with eligible Participants to share the cost of certain marketing and promotion activities designed to foster expanded exports and market diversification by encouraging the development, maintenance, and expansion of diverse commercial export markets for United States agricultural commodities and products. Assistance may be provided for either generic or brand promotion activities.

Eligibility Requirements
Applicants must be a nonprofit U.S. agricultural trade organization, an SRTG, a U.S. agricultural cooperative, or a state government agency. For profit U.S. commercial entities that do not exceed the small business size standards established for their particular industry at 13 CFR 121.201 may participate in a branded program through a MAP Participant.

Period of Performance
Awards will be generally granted for a period of performance of three years from 01/01/2025 to 09/30/2028.

Grant Value
Anticipated total available federal funding is no less than $200 million with anticipated 60–70 awards granted up to the maximum available program amount of $200 million.