FA300225SC002 FY26 AOI-0002.pdf
Posted: Aug. 13, 2026
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Summary
This **Area of Interest (AoI)/Phase 1 White Paper solicitation** issued by the **U.S. Department of the Air Force, Air Education and Training Command (AETC)** seeks innovative commercial solutions for **Total Force marketing and accessions support, specifically creative production and media purchasing** under the Air Force’s Organic Integration Marketing Model.
The effort is intended to improve recruitment marketing through data-driven, multi-channel campaigns that leverage Government personnel, content, and data while providing rapid, flexible, transparent, and scalable commercial capabilities. Anticipated awards will be fixed-price, FAR Part 12 commercial contracts, subject to funds availability, and may fund all, part, one, or none of the proposed solutions.
The desired solution must support end-to-end campaign production and execution, including:
- Creative concepts and deliverables in static, social/motion, photography, audio, video, and commercial formats.
- Targeted campaigns for career fields, events, demographic groups, and national, regional, or local markets.
- Media strategy and purchasing across multiple platforms.
- Reporting on engagement, reach, frequency, spending, ROI, and KPIs.
- Rapid, on-demand production workflows.
- Operations at Air Force and Space Force installations nationwide.
- Compliance with Section 508, FCC, FTC, SAG-AFTRA, installation, and other Federal, DoD, State, and local requirements.
- Management of third-party intellectual property.
- Delivery of Government-owned or perpetual, worldwide, royalty-free, nonexclusive, irrevocable rights sufficient to prevent vendor lock-in.
Solutions must also address multi-vendor collaboration, Government-furnished information, data integration and security, media verification, spend reconciliation, post-campaign analysis, and recommendations for future recruiting efforts.
The procurement uses a two-phase process. Interested vendors must submit a Phase 1 white paper by **21 August 2026 at 11:00 a.m. Central Standard Time**, using the required format and submitting it by email to the listed AETC points of contact.
Questions and correspondence must reference **FA300225SC002 FY26 AOI-0002**, and vendors must monitor SAM.gov for amendments. The white paper is limited to **10 pages**, excluding the cover sheet and one-page executive summary, and must be submitted as a PDF using 12-point-or-larger Times New Roman, single spacing, one-inch margins, and a maximum file size of 25 MB.
Selected vendors will be invited to Phase 2 and required to submit a solution-specific Statement of Need and a Government Master Product Catalog containing commercial products, unit definitions, deliverables, and firm-fixed pricing.
Phase 2 evaluation will emphasize:
- Agile production scalability and speed.
- Predictable catalog-based pricing.
- Intellectual-property and regulatory compliance.
- Transparent media performance verification.
- Multi-vendor integration.
- Data-driven optimization.
Proposals will be categorized as Recommended, Selectable, or Not Selectable.
The effort is intended to improve recruitment marketing through data-driven, multi-channel campaigns that leverage Government personnel, content, and data while providing rapid, flexible, transparent, and scalable commercial capabilities. Anticipated awards will be fixed-price, FAR Part 12 commercial contracts, subject to funds availability, and may fund all, part, one, or none of the proposed solutions.
The desired solution must support end-to-end campaign production and execution, including:
- Creative concepts and deliverables in static, social/motion, photography, audio, video, and commercial formats.
- Targeted campaigns for career fields, events, demographic groups, and national, regional, or local markets.
- Media strategy and purchasing across multiple platforms.
- Reporting on engagement, reach, frequency, spending, ROI, and KPIs.
- Rapid, on-demand production workflows.
- Operations at Air Force and Space Force installations nationwide.
- Compliance with Section 508, FCC, FTC, SAG-AFTRA, installation, and other Federal, DoD, State, and local requirements.
- Management of third-party intellectual property.
- Delivery of Government-owned or perpetual, worldwide, royalty-free, nonexclusive, irrevocable rights sufficient to prevent vendor lock-in.
Solutions must also address multi-vendor collaboration, Government-furnished information, data integration and security, media verification, spend reconciliation, post-campaign analysis, and recommendations for future recruiting efforts.
The procurement uses a two-phase process. Interested vendors must submit a Phase 1 white paper by **21 August 2026 at 11:00 a.m. Central Standard Time**, using the required format and submitting it by email to the listed AETC points of contact.
Questions and correspondence must reference **FA300225SC002 FY26 AOI-0002**, and vendors must monitor SAM.gov for amendments. The white paper is limited to **10 pages**, excluding the cover sheet and one-page executive summary, and must be submitted as a PDF using 12-point-or-larger Times New Roman, single spacing, one-inch margins, and a maximum file size of 25 MB.
Selected vendors will be invited to Phase 2 and required to submit a solution-specific Statement of Need and a Government Master Product Catalog containing commercial products, unit definitions, deliverables, and firm-fixed pricing.
Phase 2 evaluation will emphasize:
- Agile production scalability and speed.
- Predictable catalog-based pricing.
- Intellectual-property and regulatory compliance.
- Transparent media performance verification.
- Multi-vendor integration.
- Data-driven optimization.
Proposals will be categorized as Recommended, Selectable, or Not Selectable.
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