FA300225SC002 FY26 AOI-0001.pdf
Posted: Oct. 15, 2025
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• Size: 0.28MB
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Summary
This statement of work (SOW) is issued by the United States Air Force (USAF) through the Air Education and Training Command (AETC), detailing the area of interest (AOI) for an AI-enabled marketing and communications campaign management system.
The primary objective is to solicit innovative commercial solutions that will modernize the DAF's marketing operations, focusing on enhancing recruitment efforts through a platform that facilitates rapid campaign creation, workflow management, and comprehensive tracking of marketing initiatives linked to DAF accessions. The solicitation encourages proposals that can address various technical and business solutions, with awards expected to be made as fixed price FAR Part 12 commercial contracts based on a phased evaluation process.
The document outlines specific challenges faced by the DAF in executing effective recruitment marketing campaigns, including untapped internal capabilities, inefficient workflow management, fragmented data sets, and budget constraints.
It emphasizes the need for a centralized cloud-based platform capable of managing extensive content, automating campaign processes, integrating diverse data sources, and providing AI-driven tools for audience segmentation and performance optimization. Additionally, it highlights the importance of user-friendly interfaces and role-based access controls to ensure ease of use for military and civilian staff.
The submission deadline for Phase 1 white papers is set for November 3, 2025, with potential follow-up presentations scheduled for November 14, 2025.
The primary objective is to solicit innovative commercial solutions that will modernize the DAF's marketing operations, focusing on enhancing recruitment efforts through a platform that facilitates rapid campaign creation, workflow management, and comprehensive tracking of marketing initiatives linked to DAF accessions. The solicitation encourages proposals that can address various technical and business solutions, with awards expected to be made as fixed price FAR Part 12 commercial contracts based on a phased evaluation process.
The document outlines specific challenges faced by the DAF in executing effective recruitment marketing campaigns, including untapped internal capabilities, inefficient workflow management, fragmented data sets, and budget constraints.
It emphasizes the need for a centralized cloud-based platform capable of managing extensive content, automating campaign processes, integrating diverse data sources, and providing AI-driven tools for audience segmentation and performance optimization. Additionally, it highlights the importance of user-friendly interfaces and role-based access controls to ensure ease of use for military and civilian staff.
The submission deadline for Phase 1 white papers is set for November 3, 2025, with potential follow-up presentations scheduled for November 14, 2025.
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