Attachment 3 Media and Creative Products (1).pdf
Posted: Aug. 13, 2026
• Type: .pdf
• Size: 0.91MB
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Summary
This Government Product Catalog, issued for Department of the Air Force marketing requirements, establishes standardized commercial creative-asset and media-placement products that may be ordered individually or in combination under the associated contract. Version 1 is dated July 21, 2026, supplements the Statement of Need (SON), and requires the SON to govern in the event of a conflict unless a contract modification provides otherwise.
Each order must identify the products, quantities, delivery schedule, and required Government-furnished information, such as campaign objectives, approved messaging, brand standards, target audiences, geographic markets, schedules, budgets, and review comments. Products are considered complete upon Government acceptance of all required deliverables and successful invoice acceptance.
## Creative Asset Products
Creative Asset Products include:
- **CA-001:** Static Creative Asset Package
- **CA-002:** Motion Graphics Package
- **CA-003:** Photography Package
- **CA-004:** Video Production Package
- **CA-005:** Commercial Production Package
Deliverables generally include creative briefs or production plans, final outputs, editable native/source files, linked assets, platform-specific or production-ready formats, captions when applicable, licensing records, and intellectual-property and usage-rights documentation.
The products support applications such as print and digital advertising, social media, recruiting, events, signage, photography assignments, live-action short-form video, broadcast, streaming, radio, and omnichannel campaigns.
Unless an order states otherwise, contractor-developed creative products must provide unlimited Government usage rights, with third-party restrictions identified before acceptance.
Motion graphics, photography, video, commercial production, and static products do not include media placement unless separately ordered. Commercial production may include :15-, :30-, :60-, and :90-second versions, broadcast and digital masters, cutdowns, raw footage, audio stems, talent documentation, and music licensing documentation.
## Media Placement Products
Media Placement Products provide planning, trafficking, placement execution, verification, reconciliation, and reporting. The Government retains authority over campaign objectives, budgets, audiences, markets, schedules, and final media approval.
- **MP-001:** Covers a single geographic market or localized audience.
- **MP-002:** Covers coordinated placements across multiple markets or audience segments.
- **MP-003:** Covers national digital placements.
- **MP-004:** Begins the catalog’s omnichannel category for coordinated traditional and digital placements.
Required media documentation generally includes media plans, flowcharts, placement authorization and confirmation records, trafficking instructions, vendor documentation, weekly or campaign performance reports, proof of performance, spend reconciliation, and post-buy analysis.
Supported channels include paid search, paid social, display advertising, digital video, connected TV, streaming audio, job platforms, digital out-of-home, and other commercially available media. Creative development is excluded unless separately ordered.
Acceptance requires proof that authorized placements were executed, performance reporting is sufficient, and spending is reconciled. Proof may consist of insertion orders, invoices, platform reports, affidavits, screenshots, publisher confirmations, broadcast logs, make-good documentation, or placement-verification records.
Each order must identify the products, quantities, delivery schedule, and required Government-furnished information, such as campaign objectives, approved messaging, brand standards, target audiences, geographic markets, schedules, budgets, and review comments. Products are considered complete upon Government acceptance of all required deliverables and successful invoice acceptance.
## Creative Asset Products
Creative Asset Products include:
- **CA-001:** Static Creative Asset Package
- **CA-002:** Motion Graphics Package
- **CA-003:** Photography Package
- **CA-004:** Video Production Package
- **CA-005:** Commercial Production Package
Deliverables generally include creative briefs or production plans, final outputs, editable native/source files, linked assets, platform-specific or production-ready formats, captions when applicable, licensing records, and intellectual-property and usage-rights documentation.
The products support applications such as print and digital advertising, social media, recruiting, events, signage, photography assignments, live-action short-form video, broadcast, streaming, radio, and omnichannel campaigns.
Unless an order states otherwise, contractor-developed creative products must provide unlimited Government usage rights, with third-party restrictions identified before acceptance.
Motion graphics, photography, video, commercial production, and static products do not include media placement unless separately ordered. Commercial production may include :15-, :30-, :60-, and :90-second versions, broadcast and digital masters, cutdowns, raw footage, audio stems, talent documentation, and music licensing documentation.
## Media Placement Products
Media Placement Products provide planning, trafficking, placement execution, verification, reconciliation, and reporting. The Government retains authority over campaign objectives, budgets, audiences, markets, schedules, and final media approval.
- **MP-001:** Covers a single geographic market or localized audience.
- **MP-002:** Covers coordinated placements across multiple markets or audience segments.
- **MP-003:** Covers national digital placements.
- **MP-004:** Begins the catalog’s omnichannel category for coordinated traditional and digital placements.
Required media documentation generally includes media plans, flowcharts, placement authorization and confirmation records, trafficking instructions, vendor documentation, weekly or campaign performance reports, proof of performance, spend reconciliation, and post-buy analysis.
Supported channels include paid search, paid social, display advertising, digital video, connected TV, streaming audio, job platforms, digital out-of-home, and other commercially available media. Creative development is excluded unless separately ordered.
Acceptance requires proof that authorized placements were executed, performance reporting is sufficient, and spending is reconciled. Proof may consist of insertion orders, invoices, platform reports, affidavits, screenshots, publisher confirmations, broadcast logs, make-good documentation, or placement-verification records.
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