1.03 NMUSN Campaign SOW.pdf


Original Source
Contract Opportunity
Date Originally Posted
Sept. 1, 2021, 2:35 p.m.
Profiled People



NAVAL HISTORY & HERITAGE COMMAND NAVY MUSEUMS DIVISION NATIONAL MUSEUM OF THE UNITED STATES NAVY SCOPE OF WORK 1.0 TASK 1.1 Task Title: National Museum of the United States Navy Campaign Engagement Study STATEMENT OF CAMPAIGN CONSULTANT SERVICES 1.2 Definition of Need and Proposed Resolution- The Navy seeks to modernize, relocate, and build a world-class, service-equivalent, Smithsonian-quality National Museum of the United States Navy. The museum, currently located on the historic Washington Navy Yard in buildings 76 and 70, does not meet Navy Museum and Historic Resource Facility standards (FC 4-760-10N) and is difficult for the public to access. The Museum’s current location lacks adequate display space and has no room for expansion. The location of the Museum is within the secure perimeter of the WNY, which impedes visitor access, and precludes spontaneous visitor traffic. Since 2001, there has been a decline in visitors from 500,000 to 94,000 visitors annually. In support of the new National Museum of the United States Navy Campus, the Secretary of the Navy has funded the Naval History and Heritage Command Campus Program Office (CPO), and accepted the proffer of the Navy Museum Development Foundation (NMDF) to lead a nationwide capital campaign which will fund construction of a $450M state-of-the-art museum campus. 1.3 Objectives NHHC is seeking contractor support to expand and further develop previously-contracted assessment, engagement planning, campaign feasibility, and methodology studies. The contracting team must have experience in: (a) Successful multi-million dollar national campaigns to plan and fund new museums or similar projects. (b) The national philanthropic community, including the ability to identify potential influencers with the capacity and interest to support the Campus Program. (c) Creating and managing a comprehensive engagement plan for key stakeholders. (d) Identifying Museum business operations, campaign, and planning challenges and proposing recommendations (e) Conducting studies on the feasibility of a national capital campaign including public and private funding sources, given project parameters and possible influencers/stakeholders, and providing recommendations to support NHHC. 2.0 DETAILS/SPECIFICATIONS Contracting Officer: The Contractor responsibility for contract correspondence is directly to the Contracting Officer via the Contract Specialist. Any requested change or deviation in scope must be brought to the attention of and/or approved by the Contracting Officer. In no case will any person other than the Contracting Officer make changes to the contract scope. All changes to the work definition/schedule shall be accompanied by modification to the contract by the Contracting Officer Technical Accuracy. The contractor is responsible for the professional and technical accuracy of all work or services furnished. NHHC shall review products submitted by the contractor for compliance with government requirements and criteria. The contractor at no additional cost or fee to the government shall correct errors or deficiencies in the contractor’s product. Meeting Minutes: All meetings will require meeting minutes when requested by NHHC PM. Project Coordination/Communication: The Contractor shall coordinate and communicate with the PM over the course of the project, to include ad-hoc phone conversations and emails. It is the experience of the PM, that proactive communication between the Contractor and the PM will better ensure deliverables that meet NHHC requirements and facilitate the PM to meet project deadlines. At a minimum, a bi-weekly (every other week) phone conference will occur. Electronic File Formatting: All working file shall be delivered to the PM. All working files will be Windows 10 compatible. Documents shall be submitted electronically, either by email or a vetted FTP website and be submitted as an editable file (i.e. Excel opposed to a PDF) upon request by the PM. All presentations shall be in PowerPoint format and will be reviewed and approved by the PM. Formats of the documents should be Microsoft Word and Adobe InDesign, and images should be Adobe Illustrator, PDF, and JPEG or PNG. If any building diagrams or plan are generated, all such material will be provided to NHHC in Adobe PDF, AutoCAD, or other format approved by the NHHC PM. Multi-media deliverables shall be provided in a format that can be viewed through an NMCI approved media player (e.g. Windows Media Player). Ownership: The Navy will own all submissions, products, and deliverables. Furthermore, due to Navy legal and policy guidelines, the contractor is not permitted to publicize, advertise, or in any other manner convey or display the products or intentions of this project without the specific approval of the Navy. Outside Communication: Work areas may be classified and all products resulting from this contract will be For Official Use Only. The contractor shall not discuss or release information concerning operations or recommendations developed during the course of this contract to the general public, newspapers, or other media, public officials, community leaders, non-governmental organizations, etc. without prior approval of the Navy. Products developed under this contract will remain the property of the government and will be retained by the government at the conclusion of the contract. Conference Space: Conference room space will be provided as available for the contractor’s use during visits. Limited quick-copy capacity will be provided. The contractor will be provided access to all available data sources on a “need-to-know” basis. The contractor shall schedule all transportation required for visits to NDW bases and will ensure contractor personnel have appropriate identification for access to military bases. Access: All requests to visit the activity shall be arranged at least (5) days in advance and shall be cleared by the NHHC PM prior to the visit (unless otherwise directed). All site visits must be accompanied by PM or other designated Navy representative (unless otherwise directed). The consultant will be provided access to all available data sources. Photography shall be arranged through the respective PM if the area is subject to photographic control. Access requirements include being screened by the United States Secret Service through the submission of the personnel’s full name, date of birth and social security number. Photography: Photograph source files shall be delivered in the highest resolution available (minimum 300 dpi) in a digital format. Acceptable formats for source photographs include uncompressed PNG or JPEG. All source files shall also include the minimum set of metadata for photographs as identified: Image Title, Image Subject, Image Filename, Date Taken. Maps, Drawings, and Sketches (Digital Geospatial Data): Ownership: All digital files, final hard-copy products, source data acquired for this project, and related materials including that furnished by the Government, shall become the property of the installation and will not be issued, distributed, or published by the Contractor. Wide Area Work Flow (WAWF). All invoices must be submitted via Wide Area Work Flow (WAWF). Any questions regarding this process should be directed to the Contracting Officer. Main Contact Persons. The contractor’s responsibility is directly to the Contracting Officer via the Contract Specialist. Any requested change/deviation in scope must be brought to the attention of and/or approved by the Contracting Officer. In no case will changes to the contract scope be made at the activity level or by any person other than the Contracting Officer. 3.0 PERFORMANCE REQUESTS Stakeholder Engagement Plan The Stakeholder Engagement Plan will engage key influencers who can contribute to the realization of the new National Museum of the US Navy and help NHHC gauge a strategy to ensure adequate funding from all sources – public and private. Stakeholders will include those who will educate and inform public officials, engage individual and institutional philanthropists, and elevate awareness of the NMUSN among the public. The overall task is to produce a comprehensive stakeholder engagement plan which includes a detailed stakeholder list, the primary stakeholder representative, key messages, and frequency of engagement based on overall project timeline and phasing. 1. Identify potential key stakeholders for NMUSN Campus project by name and constituency with focus on concluding land exchange for the Southeast Federal Center, building Department of Defense, federal, state, and district support for the NMUSN Campus project, and supporting the goals of the National Museum of the U.S. Navy Campus project including its partnership with SECNAV-approved 501(c)(3) organizations. 1.1 Define and recommend audiences for stakeholder outreach and create a process for prioritization. 1.2 Recommend possibilities to expand the influential stakeholder pool. Recommend tactics to identify and reach potential stakeholders who have no prior contact with the NMUSN Campus project. 1.3 Assess overall potential for stakeholder policy, political, and/or financial support. 2. Conduct in-depth stakeholder analysis to determine specific goals for influencing each stakeholder. 2.1 Develop stakeholder personae that define primary audience types, their role in supporting the project, and the factors that will motivate their involvement. 2.2 Classify each stakeholder based on factors to be recommended such as affinity, influence, position, and philanthropic capacity. 2.3 Assess overall potential for stakeholder policy, political, and/or financial support. 2.4 Create a process to review and prioritize stakeholders. 2.5 Create profiles and goals for high-priority stakeholders. 3. Develop messaging platforms aimed at accomplishing the desired goals 3.1 Create a matrix of key messages based o… Show All