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W9124D19D0001-W9124D25FA228

Delivery Order

Overview

Government Description
PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS
Awardee
DDB Chicago
Awarding Agency
MICC Fort Knox [DoD - USA - AMC - MICC]
Funding Agency
AHQ Office of the Secretary (SECARMY) [DoD - USA - AHQ]
NAICS
541810 - Advertising Agencies
PSC
R701 - Support- Management: Advertising
Place of Performance
Chicago, IL 60601 United States
Pricing
Cost No Fee
Set Aside
None
Extent Competed
Full And Open Competition
Est. Average FTE
242
Related Opportunity (Parent Award)
U.S. Army Marketing and Advertising Program (W9124D-16-R-0046)
Analysis Notes
Subcontracting Plan This Delivery Order has an Individual Subcontract Plan. The Department of Defense has an overall small business subcontracting goal of 30%
DDB Chicago was awarded Delivery Order W9124D25FA228 (W9124D-25-F-A228) for Provides Capability To Participate In Upfront And Offset Media Buys worth up to $46,624,347 by the AHQ Office of the Secretary in September 2025. The contract has a duration of 1 year and was awarded through solicitation W9124D25R17VH full & open with NAICS 541810 and PSC R701 via direct negotiation acquisition procedures. As of today, the Delivery Order has a total reported backlog of $6,856,235 and funded backlog of $6,856,235.

Status
(Open)

Last Modified 8/28/25
Period of Performance
9/29/25
Start Date
9/27/26
Current End Date
9/27/26
Potential End Date
18.0% Complete

Obligations and Backlog
$39.8M
Total Obligated
$46.6M
Current Award
$46.6M
Potential Award
85% Funded
$6.9M
Funded Backlog
$6.9M
Total Backlog

Award Hierarchy

Indefinite Delivery Contract

W9124D19D0001

Delivery Order

W9124D19D0001-W9124D25FA228

Subcontracts

0

Activity Timeline

Interactive chart of timeline of amendments to W9124D19D0001-W9124D25FA228

People

Suggested agency contacts for W9124D19D0001-W9124D25FA228

Competition

Number of Bidders
Not Applicable
Solicitation Procedures
Negotiated Proposal/Quote
Evaluated Preference
None
Commercial Item Acquisition
Commercial Item Procedures Not Used
Simplified Procedures for Commercial Items
No

Other Categorizations

Subcontracting Plan
Individual Subcontract Plan
Cost Accounting Standards
Yes
Business Size Determination
Large Business
Defense Program
None
DoD Claimant Code
None
IT Commercial Item Category
Not Applicable
Awardee UEI
ZYCVPMAU6MH8
Awardee CAGE
7K9K8
Agency Detail
Awarding Office
W9124D W6QM MICC-FT KNOX
Funding Office
W56SKA
Created By
madison.d.bennett.civ@acws
Last Modified By
kevin.j.graves7.civ@acws
Approved By
kevin.j.graves7.civ@acws

Legislative

Legislative Mandates
Labor Standards
Performance District
IL-07
Senators
Richard Durbin
Tammy Duckworth
Representative
Danny Davis
Modified: 8/28/25