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N0018921DZ024-N6671525F0041

Delivery Order

Overview

Government Description
OPT IV FIELD EVENTS MARKETING IN SUPPORT OF THE COMMANDER, NAVY RECRUITING COMMAND MARKETING AND ADVERTISING PROGRAM
Awardee
Young & Rubicam
Awarding / Funding Agency
Navy Recruiting Command (CNRC) [DoD - USN]
NAICS
541810 - Advertising Agencies
PSC
R701 - Support- Management: Advertising
Place of Performance
New York, NY 10007 United States
Pricing
Fixed Price
Set Aside
None
Extent Competed
Full And Open Competition
Related Opportunity (Parent Award)
Request for Proposals for Navy Recruiting Marketing and Advertising Program (N0018920RZ020)
Analysis Notes
Subcontracting Plan This Delivery Order has an Individual Subcontract Plan. The Department of Defense has an overall small business subcontracting goal of 30%
Young & Rubicam was awarded Delivery Order N6671525F0041 (N66715-25-F-0041) for Opt Iv Field Events Marketing In Support Of The Commander, Navy Recruiting Command Marketing And Advertising Program worth up to $4,036,958 by Navy Recruiting Command in June 2025. The contract has a duration of 4 months and was awarded full & open with NAICS 541810 and PSC R701 via direct negotiation acquisition procedures.

Status
(Open)

Last Modified 6/27/25
Period of Performance
6/30/25
Start Date
10/19/25
Current End Date
10/19/25
Potential End Date
80.0% Complete

Obligations
$4.0M
Total Obligated
$4.0M
Current Award
$4.0M
Potential Award
100% Funded

Award Hierarchy

Indefinite Delivery Contract

N0018921DZ024

Delivery Order

N0018921DZ024-N6671525F0041

Subcontracts

0

Activity Timeline

Interactive chart of timeline of amendments to N0018921DZ024-N6671525F0041

People

Suggested agency contacts for N0018921DZ024-N6671525F0041

Competition

Number of Bidders
Not Applicable
Solicitation Procedures
Negotiated Proposal/Quote
Evaluated Preference
None
Performance Based Acquisition
Yes
Commercial Item Acquisition
Commercial Item
Simplified Procedures for Commercial Items
No

Other Categorizations

Subcontracting Plan
Individual Subcontract Plan
Cost Accounting Standards
Exempt
Business Size Determination
Large Business
Defense Program
None
DoD Claimant Code
None
IT Commercial Item Category
Not Applicable
Awardee UEI
M837GULLR4W8
Awardee CAGE
0CME6
Agency Detail
Awarding Office
N66715 NAVY RECRUITING COMMAND
Funding Office
N66715
Created By
cheryl.aimestillman1@navy.mil
Last Modified By
cheryl.aimestillman1@navy.mil
Approved By
cheryl.aimestillman1@navy.mil

Legislative

Legislative Mandates
None Applicable
Performance District
NY-10
Senators
Kirsten Gillibrand
Charles Schumer
Representative
Dan Goldman
Modified: 6/27/25