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N0018921DZ024-N0018925FZ106

Delivery Order

Overview

Government Description
OPT IV SPACE CHARGES MEDIA PLACEMENT FY 25 Q4 - FY26 Q1.
Place of Performance
New York, NY 10019 United States
Pricing
Fixed Price
Set Aside
None
Extent Competed
Full And Open Competition
Analysis Notes
Amendment Since initial award the Potential End Date has been extended from 11/30/25 to 12/31/25.
Subcontracting Plan This Delivery Order has an Individual Subcontract Plan. The Department of Defense has an overall small business subcontracting goal of 30%
Young & Rubicam was awarded Delivery Order N0018925FZ106 (N00189-25-F-Z106) for Opt Iv Space Charges Media Placement FY 25 Q4 - Fy26 Q1. worth up to $10,000,000 by Navy Recruiting Command in June 2025. The contract has a duration of 6 months and was awarded through solicitation Request for Proposals for Navy Recruiting Marketing and Advertising Program full & open with NAICS 541810 and PSC R701 via direct negotiation acquisition procedures.

Status
(Open)

Last Modified 7/10/25
Period of Performance
6/16/25
Start Date
12/31/25
Current End Date
12/31/25
Potential End Date
69.0% Complete

Obligations
$10.0M
Total Obligated
$10.0M
Current Award
$10.0M
Potential Award
100% Funded

Award Hierarchy

Indefinite Delivery Contract

N0018921DZ024

Delivery Order

N0018921DZ024-N0018925FZ106

Subcontracts

0

Activity Timeline

Interactive chart of timeline of amendments to N0018921DZ024-N0018925FZ106

Opportunity Lifecycle

Procurement history for N0018921DZ024-N0018925FZ106

Transaction History

Modifications to N0018921DZ024-N0018925FZ106

People

Suggested agency contacts for N0018921DZ024-N0018925FZ106

Competition

Number of Bidders
Not Applicable
Solicitation Procedures
Negotiated Proposal/Quote
Evaluated Preference
None
Performance Based Acquisition
Yes
Commercial Item Acquisition
Commercial Item
Simplified Procedures for Commercial Items
No

Other Categorizations

Subcontracting Plan
Individual Subcontract Plan
Cost Accounting Standards
Exempt
Business Size Determination
Large Business
Defense Program
None
DoD Claimant Code
None
IT Commercial Item Category
Not Applicable
Awardee UEI
M837GULLR4W8
Awardee CAGE
0CME6
Agency Detail
Awarding Office
N00189 NAVSUP FLT LOG CTR NORFOLK
Funding Office
N66715
Created By
ellen.wright@navy.mil
Last Modified By
ellen.wright@navy.mil
Approved By
ellen.wright@navy.mil

Legislative

Legislative Mandates
None Applicable
Performance District
NY-12
Senators
Kirsten Gillibrand
Charles Schumer
Representative
Jerrold Nadler
Modified: 7/10/25