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H9821023D0004-H9821025FE077

Delivery Order

Overview

Government Description
MARKETING COMMUNICATIONS ADVERTISING CONSULTATION
Awardee
Mullenlowe Us
Awarding / Funding Agency
Defense Human Resources Activity (DHRA) [DoD]
NAICS
541810 - Advertising Agencies
PSC
R422 - Support- Professional: Market Research/Public Opinion
Place of Performance
Alexandria, VA 22315 United States
Pricing
Fixed Price
Set Aside
None
Extent Competed
Full And Open Competition
Est. Average FTE
32
Related Opportunity (Parent Award)
OPA Marketing & Advertising (H9821022R0001)
Analysis Notes
Subcontracting Plan This Delivery Order has an Individual Subcontract Plan. The Department of Defense has an overall small business subcontracting goal of 30%
Mullenlowe Us was awarded Delivery Order H9821025FE077 (H98210-25-F-E077) for Marketing Communications Advertising Consultation worth up to $6,132,914 by Defense Human Resources Activity in June 2025. The contract has a duration of 1 year and was awarded full & open with NAICS 541810 and PSC R422 via direct negotiation acquisition procedures.

Status
(Open)

Last Modified 9/11/25
Period of Performance
6/30/25
Start Date
6/29/26
Current End Date
6/29/26
Potential End Date
24.0% Complete

Obligations
$6.1M
Total Obligated
$6.1M
Current Award
$6.1M
Potential Award
100% Funded

Award Hierarchy

Indefinite Delivery Contract

H9821023D0004

Delivery Order

H9821023D0004-H9821025FE077

Subcontracts

0

Activity Timeline

Interactive chart of timeline of amendments to H9821023D0004-H9821025FE077

People

Suggested agency contacts for H9821023D0004-H9821025FE077

Competition

Number of Bidders
Not Applicable
Solicitation Procedures
Negotiated Proposal/Quote
Evaluated Preference
None
Performance Based Acquisition
Yes
Commercial Item Acquisition
Commercial Item
Simplified Procedures for Commercial Items
No

Other Categorizations

Subcontracting Plan
Individual Subcontract Plan
Cost Accounting Standards
Exempt
Business Size Determination
Large Business
Defense Program
None
DoD Claimant Code
None
IT Commercial Item Category
Not Applicable
Awardee UEI
CUK8K9JNHXN7
Awardee CAGE
1WZP9
Agency Detail
Awarding Office
H98210 DEFENSE HUMAN RESOURCES ACTIVITY
Funding Office
HQ0804
Created By
courtney.r.fluellen.civ@mail.mil
Last Modified By
tyler.savoy@sa9748.dhra
Approved By
ralph.m.neely.civ@mail.mil

Legislative

Legislative Mandates
None Applicable
Performance District
VA-08
Senators
Mark Warner
Timothy Kaine
Representative
Donald Beyer
Modified: 9/11/25